Comprehensive Guide to Amazon Sellers Registration and Compliance Policies
This comprehensive guide covers essential training modules including ID creation, selling plans, registration process with Amazon, product listing, policy compliance, penalties for non-compliance, and details about individual and professional selling plans. It also includes steps involved in ID creation, business or contact address requirements, and market openings for sellers in different countries.
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Proposed Training Modules 1. Module 1 1. 2. 2. Module 2 1. 2. 3. Module 3 1. 2. 4. Module 4 1. ID Creation, Selling Plans, Sellers Registration with Amazon Product Listing, PDP, Categorization, UPC, Pictures and Videos, Description, Trade Marks (Brands) Payment Mechanism, Documentations Logistics Solutions 1
Sellers Registration Module Rohail Nazir 2
Penalties for Non Penalties for Non- -Compliance to Amazon Policy Compliance to Amazon Policy Guidelines Guidelines 1. Cancellation of Product Listing 2. Suspension or Forfeiture of Payments 3. Removal of selling privileges (Suspension of Seller s Account) Markets Opened for Pakistan (Individual Account) 4. Italy, Japan, France, Spain, Poland, Australia, Netherland, Germany, Sweden, USA, Canada and Mexico 5. Sole Proprietor can not sell in certain markets i.e UK 3
Selling Plans Individual Selling Plans Professional Selling Plans 0.99 $/ Item Sold 39.99 $/ Month One can not list products of variations Products of variations can be listed No brand registry Brand Registry No PPC Campaign PPC Campaign FBA /FBM Available FBA/FBM Available Can Add Products Products can be added No bulk listing (Flat file) Bulk Listing No inventory management reports Inventory Management Reports Can not qualify for top placement on Product Detail Page Can qualify for top placement on PDP Can not set promotions i.e. Free Shipping, Pay Offs etc Can offer promotions No Buy Box/ Tax Calculator Buy Box, Tax Calculator 4 Both are Interconvertible (Upfront payment of 40$ n any selling plan)
Steps Involved in ID Creation 1. Create an Account (Legal Name, Email Address and Password) 2. Verification of email OTP 3. Business or Contact Address 4. Mobile or Telephone Number 5. Billing / Deposit Information 6. Store and Product Information 7. Verification 5
Business or Contact Address (1) 1. Business or Contact Address 1. Business Location (Country) 2. Business Type (Info can not be changed later) 1. State Owned Business 2. Publicly Listed Business 3. Privately Owned Business (Name on the Document provided by SECP) 4. Charity 5. Individual 3. Your Name as given on Passport (First (Given), Middle and Last Name (Surname)) 4. Personal Information (citizenship, Country of Birth, DoB) 1. Proof of Identity (Passport or ID, Date of Expiration and Country of Issue) 2. Urdu ID card is not acceptable, Bilingual is acceptable 6
Business or Contact Address (2) 5. Business Address (As per Bank Statement or Credit Card Statement) 1. ZIP Code / Postal Code 2. State or Province 3. Street Address as per Bank Statement 4. Mobile Phone Number for Verification 7
Step 2: Billing Information 1. Credit Card Number (16 Digits) 2. Expires On (Month and Year) 3. Card Holders Name (Same as given before) 4. Billing Address 8
Step 3: Store and Product Information 1. Store Name (Any name of choice tat has not been taken already) 2. Amazon requires UPC (Barcode, GTIN) for all the products 1. GS1 sells this region wise. Each variation of a product needs a separate barcode i.e 3 colors * 3 Sizes = 9 Barcodes 2. 250$ for 10 Products per year and then there applies a renewal fee every year 3. Are you re the manufacturer or Brand Owner? 1. Trade Mark Registers? 9
Step 4: Uploading of Documents 1. Color Scanned Copy of Passport / ID cards without any cropping. 1. First two pages, Less than 10 MB, Un-tampered, 2. Screenshot is not acceptable 3. Document must be in supported languages i.e Chinese, English, French, German, Portuguese, Italian, Japanese, Polish and Spanish. If document is not in the given languages then provide notarized translation in any one of the given languages 4. Acceptable formats are PDF, jpeg, png, tif and tiff 2. Additional Document (Bank / Credit Card Account Statement 1. Received through Email, Must mention Point of Contact, Postal Code, 2. Must have been issued within the past 180 days 10
Account Verification Email from Amazon Amazon will email verification email with in two days Access to Sellers Central dashboard shall be granted 11
Cautions Amazon advises seller to have a single account Same IP must not be used for creating another account Same computer must not be used for creating another account Same documents must not be used for creating another account Information consistency is required in any case Account Health must be maintained Do not allow others to act on your behalf Use only Buyer-Seller Messages (Dashboard) to communicate with the buyers Never manipulate customer s reviews 12
Sellers Account Health Matrices i. Order Defect Rate (ODR) < 1% / 60 days i. Negative Feedback ii. AN A to Z Guarantee Claim (Undeniable) iii. Credit Card Chargeback Cancellation Rate (CR applied to FBM Only) < 2.5%/ 7 days iii. Late Shipment Rate (Applicable to FBM) < 4% /10-30 days iv. On-Time Delivery Time applicable to FBM (OTDR) > 97% v. Valid Tracking Rate, applicable to FBM (VTR) >95% i. USPS, FedEx, UPS, DHL are providing free tracking ii. 13
Updating the Seller Central Account Deposit Method For Pakistan, Hyper wallet Transfer Wires, Payoneer for other countries (One can withdraw net receipts in US also) 15
Question 17
