Community Radio in Brazil: Struggles and History

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Raquel Paiva
João Paulo Malerba
Universidade Federal do Rio de Janeiro - Brazil
- As with many Latin-american countries Brazil has high
concentration of media ownership:  for example, one
media corporation (Globo) concentrates 70% of the TV
market;
- Over a decade of left government hasn't addressed the
issue;
- 
Unbalanced news coverage on political issues: Brazil
faces a disruption within democracy nowadays;
- In this scenario, community media struggles to influence
public opinion with a alternative journalism 
.
B
B
RAZILIAN
RAZILIAN
 
 
MEDIA
MEDIA
 
 
OVERVIEW
OVERVIEW
- Latin-american early examples (1940-60): Sutatenza
(Colombia) and Miner’s radio stations (Bolívia);
- Principles: access; participation; self-management
(Lewis, 1993) runned by ordinary people and/or non-profit
organizations; its programming emphasize interests of
local communities (geographic, ethnic, cultural and
common interests);
- Power of mobilisation: 
“what allows us to define a
medium as ‘community’ is not its capacity to provide a
service but its intention, its clear aim to mobilise as
connected to exercising citizenship” (Paiva, 1998, p. 160). 
.
C
C
OMMUNITY
OMMUNITY
 
 
MEDIA
MEDIA
 
 
OVERVIEW
OVERVIEW
- 
Community radio principles on the very first stablished
radio in Brazil: “Rádio Sociedade do Rio de Janeiro” (1923)
 “Radio is the school of those who don’t
have school, it is the newspaper of those
who can’t read, it’s the teacher of those
who cannot go to school”.
Edgard Roquette-Pinto  
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 H
 H
ISTORICAL
ISTORICAL
 
 
BACKGROUND
BACKGROUND
 ~
 ~
- Historical importance of CR on the struggle for
democracy and citizen participation in all Latin America
countries, including Brazil.
- Three lineages:
* from the practice of
evangelization and social mobilization
of the Catholic Church via radio;
* inspired by European free radio stations;
* CR model of AMARC. 
 
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 H
 H
ISTORICAL
ISTORICAL
 
 
BACKGROUND
BACKGROUND
 ~
 ~
- 1970-1980: no legal recognition: radio station were closed
down and their staff prosecuted;
- 1990s: several associations and national, regional and
international organizations supporting community radios;
- 1996: 8 bills aiming to regulate community broadcasting in
Brazil;
- Law 9612/1998: Neoliberal government (Executive); 70% of
the members of the parliamentary committee were owners or
had indirect interests on commercial radio and TV
(Legislature); criminalization remains (Judiciary)
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
- 
There are 4.724 licensed CRs covering 3.935 Brazilian cities
- Comparative research on community broadcasting
regulation from all South-American countries:
Brazil has the most restrictive law
* 
legal definition;
* overall power restriction;
* reservation of frequency;
* possibilities for financial
    sustainability;
* license length.
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
Legal definition and power restriction
- 
radio directors must live within one
kilometre radius from the station;
- designed to meet only communities of
a neighbourhood, a village or small town;
- excludes 
ethno-linguistic communities (indigenous,
quilombola, migrants etc.), large geographic communities
(as slums) and so-called interest communities
;
- power limited to 25 watts - FM (the typical modulation for
local transmissions)
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
- Violation of the principle of universality in the right to
communicate: previous restrictions clearly configure an indirect
restriction to the freedom of expression;
- The Consultative Statement 5/85 from the Human Rights
Inter-American Court maintains that
“media should be virtually open to all without discrimination,
more precisely, there shall not be individuals or groups a priori
excluded from the access to such media; this demands the
adequate conditions regarding these media, so that in practice,
they must be true instruments of freedom of expression and not
of its restriction.” (OAS)
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
Beadledom and closures
- 
Highly bureaucratic and slow mechanism of licensing;
- Over a period of four years the Ministry of Communication
accumulated 11,842 cases pending analysis, only managing to
cope with 30% of them;
- The waiting time for a license can take up to 10 years or more;
- The other side of the beadledown is the closure of unlicensed
radio stations: (2002-2015) 
13.247 closures (average of almost 3
per day) and 3.765 licenses (average of less than 1 per day)
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ W
~ W
AITING
AITING
 
 
TIME
TIME
 
 
FOR
FOR
 
 
A
A
 
 
LICENSE
LICENSE
~
~
56% take longer than
5 years
Malerba, 2016
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ CR C
~ CR C
LOSURES
LOSURES
 (2002-2015) (
 (2002-2015) (
OFFICIAL
OFFICIAL
 
 
NUMBERS
NUMBERS
) ~
) ~
Beadledom
- 
 The Joint Declaration on Diversity of Broadcasting from
2007, signed by the four special rapporteurships on freedom of
expression (UN, OAS, OSCE e ACHPR) states that
“community radio broadcasting should be recognized in
legislation as a differentiated form of media, benefiting from
equal and simple licensing” (LIGABO et al, 2007). 
)
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ T
~ T
HE
HE
 
 
REGULATORY
REGULATORY
 
 
FRAMEWORK
FRAMEWORK
 ~
 ~
Three transformations affecting CRs
*
 digitalisation of the radio
: possibilities (more radio spectrum
space) and risks (costs of transition and very low power)
* 
podcasts
: radio spot campaigns (health, worker’s right etc.)
and interchange of local news  via internet (Radiotube)
* 
online radio
: possibility of reaching wider
audiences and also an alternative for unlicensed CRs
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ O
~ O
NLINE
NLINE
 
 
RADIO
RADIO
 
 
AND
AND
 
 
SOCIAL
SOCIAL
 
 
MEDIA
MEDIA
 ~
 ~
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ CR
~ CR
S
S
 
 
BROADCASTING
BROADCASTING
 
 
ONLINE
ONLINE
 ~
 ~
Malerba, 2016
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ O
~ O
NLINE
NLINE
 CR 
 CR 
AUDIENCE
AUDIENCE
 ~
 ~
 
Malerba, 2016
    Don’t no          Less than 11     11 to 50             51 to 100       More than 101    Inaccurate
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ CR
~ CR
S
S
 
 
USE
USE
 
 
OF
OF
 
 
PODCAST
PODCAST
 ~
 ~
Malerba, 2016
*
 autonomy from political control 
: Boas and Hildago (2011)
demonstrate that in cases where there was a licensed radio
station with ties to a candidate, it raised its share of the votes
by 17% and the probability of winning by 28%.
* 
increase participation
: citizen participation on community
radio rarely involves participation in decision making
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ C
~ C
HALLENGES
HALLENGES
 
 
TO
TO
 CR
 CR
S
S
 ~
 ~
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ H
~ H
OW
OW
 
 
COMMUNITY
COMMUNITY
 
 
GET
GET
 
 
INVOLVED
INVOLVED
? ~
? ~
    Interviews, debates etc.        Requesting songs      Decision making meetings      They don’t
Malerba, 2016
*
 funding
: Law 9.612 prohibits advertising on community
radio programming
 Nilson José dos Santos - community radio Esperança FM, a
quilombo station in the town of Queimada Nova (state of
Piauí, North-West Brazil):
“Money is a problem, we can’t survive on what the station
brings in. For me to do a report in the countryside, for
example, it costs time and money on transport” (Santos, 2015).
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ C
~ C
HALLENGES
HALLENGES
 
 
TO
TO
 CR
 CR
S
S
 ~
 ~
Brazilian CRs:
- remain at the centre of democratization ;
- key vehicle for alternative voices, for deliberative talk and
dialogue;
- space for the rise of civic-journalism ;
- contribute for a polyphony of voices and to break down
barriers between message producers and consumers
;
- 
new ICTs: an opportunity to grow, to strengthen
relationships with their audiences, and to build communities
in ways that are not bound by geography .
B
B
RAZILIAN
RAZILIAN
 C
 C
OMMUNITY
OMMUNITY
 R
 R
ADIO
ADIO
~ C
~ C
ONCLUSIONS
ONCLUSIONS
 ~
 ~
Raquel Paiva – 
raquelpaiv@gmail.com
João Paulo Malerba – 
joaopaulorj@yahoo.com.br
T
T
HANK
HANK
 
 
YOU
YOU
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Community radio in Brazil faces challenges due to high media ownership concentration. Despite historical significance, lack of legal recognition in the past hindered its growth. The medium aims to mobilize citizens and promote alternative journalism, striving for democracy and citizen participation.

  • Brazil
  • Community radio
  • Media ownership
  • Citizenship
  • Latin America

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  1. Struggling for the right to communicate: Experiences from community radio in Brazil Raquel Paiva Jo o Paulo Malerba Universidade Federal do Rio de Janeiro - Brazil

  2. BRAZILIAN MEDIA OVERVIEW - As with many Latin-american countries Brazil has high concentration of media ownership: for example, one media corporation (Globo) concentrates 70% of the TV market; - Over a decade of left government hasn't addressed the issue; - Unbalanced news coverage on political issues: Brazil faces a disruption within democracy nowadays; - In this scenario, community media struggles to influence public opinion with a alternative journalism .

  3. COMMUNITY MEDIA OVERVIEW - Latin-american early examples (1940-60): Sutatenza (Colombia) and Miner s radio stations (Bol via); - Principles: access; participation; self-management (Lewis, 1993) runned by ordinary people and/or non-profit organizations; its programming emphasize interests of local communities (geographic, ethnic, cultural and common interests); - Power of mobilisation: what allows us to define a medium as community is not its capacity to provide a service but its intention, its clear aim to mobilise as connected to exercising citizenship (Paiva, 1998, p. 160). .

  4. BRAZILIAN COMMUNITY RADIO ~ THE HISTORICAL BACKGROUND ~ - Community radio principles on the very first stablished radio in Brazil: R dio Sociedade do Rio de Janeiro (1923) Radio is the school of those who don t have school, it is the newspaper of those who can t read, it s the teacher of those who cannot go to school . Edgard Roquette-Pinto

  5. BRAZILIAN COMMUNITY RADIO ~ THE HISTORICAL BACKGROUND ~ - Historical importance of CR on the struggle for democracy and citizen participation in all Latin America countries, including Brazil. - Three lineages: * from the practice of evangelization and social mobilization of the Catholic Church via radio; * inspired by European free radio stations; * CR model of AMARC.

  6. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ - 1970-1980: no legal recognition: radio station were closed down and their staff prosecuted; - 1990s: several associations and national, regional and international organizations supporting community radios; - 1996: 8 bills aiming to regulate community broadcasting in Brazil; - Law 9612/1998: Neoliberal government (Executive); 70% of the members of the parliamentary committee were owners or had indirect interests on commercial radio and TV (Legislature); criminalization remains (Judiciary)

  7. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ - There are 4.724 licensed CRs covering 3.935 Brazilian cities - Comparative research on community broadcasting regulation from all South-American countries: Brazil has the most restrictive law * legal definition; * overall power restriction; * reservation of frequency; * possibilities for financial sustainability; * license length.

  8. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ Legal definition and power restriction - radio directors must live within one kilometre radius from the station; - designed to meet only communities of a neighbourhood, a village or small town; - excludes ethno-linguistic communities (indigenous, quilombola, migrants etc.), large geographic communities (as slums) and so-called interest communities; - power limited to 25 watts - FM (the typical modulation for local transmissions)

  9. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ - Violation of the principle of universality in the right to communicate: previous restrictions clearly configure an indirect restriction to the freedom of expression; - The Consultative Statement 5/85 from the Human Rights Inter-American Court maintains that media should be virtually open to all without discrimination, more precisely, there shall not be individuals or groups a priori excluded from the access to such media; this demands the adequate conditions regarding these media, so that in practice, they must be true instruments of freedom of expression and not of its restriction. (OAS)

  10. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ Beadledom and closures - Highly bureaucratic and slow mechanism of licensing; - Over a period of four years the Ministry of Communication accumulated 11,842 cases pending analysis, only managing to cope with 30% of them; - The waiting time for a license can take up to 10 years or more; - The other side of the beadledown is the closure of unlicensed radio stations: (2002-2015) 13.247 closures (average of almost 3 per day) and 3.765 licenses (average of less than 1 per day)

  11. BRAZILIAN COMMUNITY RADIO ~ WAITING TIME FOR A LICENSE~ Less than 1 year 4% Between 1 and 3 years 8% 56% take longer than 5 years 10 years or more 24% Between 3 and 5 years 32% Between 7 and 10 years 14% Between 5 and 7 years 18% Malerba, 2016

  12. BRAZILIAN COMMUNITY RADIO ~ CR CLOSURES (2002-2015) (OFFICIAL NUMBERS) ~ Year 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total Total 1105 1217 971 1543 1602 1342 1252 881 940 692 654 426 353 269 13247 25 166 395 301 820 668 502 495 385 449 283 260 177 150 98 5149

  13. BRAZILIAN COMMUNITY RADIO ~ THE REGULATORY FRAMEWORK ~ Beadledom - The Joint Declaration on Diversity of Broadcasting from 2007, signed by the four special rapporteurships on freedom of expression (UN, OAS, OSCE e ACHPR) states that community radio broadcasting should be recognized in legislation as a differentiated form of media, benefiting from equal and simple licensing (LIGABO et al, 2007). )

  14. BRAZILIAN COMMUNITY RADIO ~ ONLINE RADIO AND SOCIAL MEDIA ~ Three transformations affecting CRs * digitalisation of the radio: possibilities (more radio spectrum space) and risks (costs of transition and very low power) * podcasts: radio spot campaigns (health, worker s right etc.) and interchange of local news via internet (Radiotube) * online radio: possibility of reaching wider audiences and also an alternative for unlicensed CRs

  15. BRAZILIAN COMMUNITY RADIO ~ CRS BROADCASTING ONLINE ~ No and we are not interested 4% No but we would like to 20% Yes, we do 76% Malerba, 2016

  16. BRAZILIAN COMMUNITY RADIO ~ ONLINE CR AUDIENCE ~ 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Don t no Less than 11 11 to 50 51 to 100 More than 101 Inaccurate Malerba, 2016

  17. BRAZILIAN COMMUNITY RADIO ~ CRS USE OF PODCAST ~ Yes 33% No 67% Malerba, 2016

  18. BRAZILIAN COMMUNITY RADIO ~ CHALLENGES TO CRS ~ * autonomy from political control : Boas and Hildago (2011) demonstrate that in cases where there was a licensed radio station with ties to a candidate, it raised its share of the votes by 17% and the probability of winning by 28%. * increase participation: citizen participation on community radio rarely involves participation in decision making

  19. BRAZILIAN COMMUNITY RADIO ~ HOW COMMUNITY GET INVOLVED? ~ 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Interviews, debates etc. Requesting songs Decision making meetings They don t Malerba, 2016

  20. BRAZILIAN COMMUNITY RADIO ~ CHALLENGES TO CRS ~ * funding: Law 9.612 prohibits advertising on community radio programming Nilson Jos dos Santos - community radio Esperan a FM, a quilombo station in the town of Queimada Nova (state of Piau , North-West Brazil): Money is a problem, we can t survive on what the station brings in. For me to do a report in the countryside, for example, it costs time and money on transport (Santos, 2015).

  21. BRAZILIAN COMMUNITY RADIO ~ CONCLUSIONS ~ Brazilian CRs: - remain at the centre of democratization ; - key vehicle for alternative voices, for deliberative talk and dialogue; - space for the rise of civic-journalism ; - contribute for a polyphony of voices and to break down barriers between message producers and consumers; - new ICTs: an opportunity to grow, to strengthen relationships with their audiences, and to build communities in ways that are not bound by geography .

  22. THANK YOU Raquel Paiva raquelpaiv@gmail.com Jo o Paulo Malerba joaopaulorj@yahoo.com.br

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