Chicken Wing Sauce Consumer Test Analysis
Analysis of consumer preferences and feedback on different chicken wing sauces based on overall liking, flavor intensity, garlic flavor intensity, honey flavor intensity, and amount of sauce. The study includes crosstabulations and mean graphs to evaluate category liking attributes and jar assessments. Detailed insights into sauce preferences for chicken wings are presented through visual data representations.
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Overall Liking - Mean Graph Sauce #1 Sauce #2 Sauce #3 Sauce #4 9 8 6.93 6.9 7 5.92* 5.76* 6 5 4 3 2 1 0 Category- Liking attribute(*) Scale Values: 1-9
Overall Liking (Category- Liking attribute) - Crosstabulations Sauce #1 Sauce #2 Sauce #3 Sauce #4 36 34 32 30 28 26 24 22 20 18 16 14 12 10 8 6 4 2 0 Dislike Extremely Dislike Very Much Dislike Moderately Dislike Slightly Neither Like nor Dislike Like Slightly Like Like Very Much Like Moderately Extremely
Flavor Intensity Bottom 2 Middle 1 Top 2 Sauce #1 31% 62% 7% Sauce #2 37% 55% 8% Sauce #3 64% 26% 10% Sauce #4 43% 35% 22%
JAR (Flavor Intensity) - Crosstabulations Sauce #1 Sauce #2 Sauce #3 Sauce #4 60 55 50 45 40 35 30 25 20 15 10 5 0 Too weak Somewhat too weak Just-about-right Somewhat too strong Too strong
Garlic Flavor Intensity Bottom 2 Middle 1 Top 2 Sauce #1 42% 50% 8% Sauce #2 41% 51% 8% Sauce #3 60% 29% 10% Sauce #4 50% 35% 15%
JAR (Garlic Flavor Intensity) - Crosstabulations Sauce #1 Sauce #2 Sauce #3 Sauce #4 50 45 40 35 30 25 20 15 10 5 0 Too weak Somewhat too weak Just-about-right Somewhat too strong Too strong
Honey Flavor Intensity Bottom 2 Middle 1 Top 2 Sauce #1 21% 70% 9% Sauce #2 31% 60% 8% Sauce #3 43% 41% 16% Sauce #4 27% 43% 30%
JAR (Honey Flavor Intensity) - Crosstabulations Sauce #1 Sauce #2 Sauce #3 Sauce #4 65 60 55 50 45 40 35 30 25 20 15 10 5 0 Too weak Somewhat too weak Just-about-right Somewhat too strong Too strong
Amount of Sauce on the Chicken Wing Bottom 2 Middle 1 Top 2 Sauce #1 7% 83% 10% Sauce #2 12% 74% 14% Sauce #3 19% 67% 14% Sauce #4 14% 74% 12%
JAR (Amount of Sauce on the Chicken Wing) - Crosstabulations Sauce #1 Sauce #2 Sauce #3 Sauce #4 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 0 Too little Somewhat too little Just-about-right Somewhat too much Too much
Preference Ranking Ranked 1 Ranked 2 Ranked 3 Ranked 4 Total 300 261N/A 246N/A 250 200 179N/A 174N/A 150 100 50 0 Sauce #1 Sauce #2 Sauce #3 Sauce #4
