Celebrating and Honoring Nelson Mandela Day 2023
Nelson Mandela Day 2023, celebrated on 5th July, is a global movement to honor Nelson Mandela's legacy and promote social justice. With a focus on climate change, food insecurity, and volunteerism, the day aims to inspire hope, foster unity, and drive positive change for a better world.
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2023 Nelson Mandela Day Framework 05 July 2023
Nelson Mandela Day Pic credit: NMF Join us in celebrating Nelson Mandela's legacy and his call for global action for solidarity in reducing food insecurity and climate change under the theme it is in your hands. in collaboration with the Nelson Mandela foundation
BACKGROUND Nelson Mandela s birthday, the 18th of July, was declared as Nelson Mandela International Day by the United Nation s (UN) General Assembly in 2009. This day is now celebrated by the various nations across the globe The declaration of the day was inspired by Mandela s call when he said, It is in your hands now making a call for the next generation to address the world s social injustices The Nelson Mandela day is more than the celebration of Mandela s life and legacy. It is a global movement to honour his life s work and act to change the world for the better South Africa has a particular responsibility to celebrate and uphold the legacy of this global icon. Each one of us, regardless of racial, religious, or political backgrounds, have special connection to Madiba.
CONTEXT 2023 Mandela Day Persistent socio- economic issues such load shedding, unemployment, GBVF and water issues Recovery from natural disaster incidents in coastal provinces International Mandela Day- Its been 14 years of selfless and volunteerisms movement Nelson Decade since his passing- 10th anniversary of remembrance. The legacy lives through you. Mandela s 105 birthday Mandela Month to inspire and communicate messages of hope. It will also requires every South African to lend a helping hand to assist those affected. Inspired by the unyielding spirit of our former President Mandela, we can forge ahead to come back better and stronger.
STRATEGIC OBJECTIVES To encourage the South African population and all sectors to participate in Mandela Day activities. To use Mandela Day as a vehicle to inspire and communicate messages of hope, foster social cohesion, nation building, economic development and inclusive citizenship To create awareness on the intersections between food security and climate change. The intention is to address the deep-rooted challenge of food security and carbon footprint. To profile educational programmes, dialogues and public engagements on the importance of the Nelson Mandela Day. To foster the culture of volunteerism, giving, selflessness and activism amongst community members.
FOCUS THREE CARDINAL PILLARS CLIMATE CHANGE FOOD INSECURITY Majority of people worldwide live in extreme poverty, lacking access to basic needs such as food, water, and shelter. Poverty perpetuates cycles of inequality, leading to poor health, decreased economic growth and political instability. SOLIDARITY Climate change leads to more frequent and severe natural disasters, rising sea levels, and ecosystem imbalances, all of which negatively impact human health and wellbeing. Climate change also exacerbates poverty and economic inequality, particularly in developing countries which are most vulnerable to its effects. Collaborating with others increases the impact of our actions and amplifies our voices. Solidarity requires us to learn from and support each other, creating a more compassionate and connected world. By working together in solidarity, we can achieve meaningful and sustainable change that benefits everyone.
2023 Nelson Mandela Day Theme 2023 Official Theme: It is in your hands Nelson Mandela Foundation approved and aligned Overarching Key Messaging Theme is supported by the 10th Anniversary tag line The Legacy Lives through You Applicable to different communication activities Volunteerism and selflessness Sustainable activities Make everyday a Mandela Day About the theme: Promote the spirit of volunteerism and self giving The famous quote by Madiba Calls on all South Africans to play an active role in being part of the solution Resonate with activating the Call To Action
CALL TO ACTION SUSTAINABLE: MAKE EVERYDAY A MANDELA DAY! Make small but impactful changes in your daily life to reduce your carbon footprint. Volunteer and support environmental nonprofits organizations that focuses on environmental advocacy, conservation, and education and create new local economies which mitigate the effects of climate change. Assist in reducing poverty and food insecurity by investing in sustainable food production platforms for the benefit of vulnerable communities. Assist communities to address issues of food security through cooperate-local partnerships as well as other institutions. Come together in solidarity to build communities, empowering youth and creating lasting change
ACTIONABLE CALL TO ACTION TOP TEN ACTIVITIES YOU CAN DO THIS MANDELA DAY Mass communities cleaning campaigns Planting of trees Community food gardens Blankets giveaway drive and food donation Initiate and support recycling activities to keep the environment clean Keep children in need warm by donating clothes Create and/or revive neglected and dilapidated community spaces for functional recreational purposes such as parks and play fields Revive and refurbish community service buildings such as community halls, libraries, etc. Identify a family affected by natural disasters and provide sustainable aid and assistance. Assist to reduce period poverty by donating sanitary and menstrual products Create sustainable activities and initiatives to foster youth employment.
CAMPAIGN IDENTITY The government official look and feel Digital Platforms Social Mobilization Official hashtags: #ItIsInYourHands and #MandelaDay2023 What will you be doing this Mandela day? Complete the sentence: It is in your hands to? (End period poverty by sharing the sanitary pads with those in need)
Departmental communication Contribution Infuse overarching messages when implementing departmental communication events and activities Use of common campaign identity is encouraged for visibility and amplification Departments to try and align departmental activities to the call to action. Concept to be shared with social partners and stakeholders, including media for broader reach Mobilisation of community for participation and make use of community media as distribution channels Social Media campaigns Lectures, debates, round-table discussions to unpack contribution of citizenry in solidarity to ensure equality, reducing poverty and climate change .
Conclusion and Key Takeaways Achieving Sustainability We must prioritize justice and sustainability in our action against poverty and climate change to create a just and healthy future for all. Everyone Can Make a Difference From policy changes to individual actions, there are numerous ways to get involved and make an impact on mitigating the effects of climate change. Follow Nelson Mandela's Legacy Nelson Mandela believed in the power of collective action. Let us carry forward his legacy and work towards a more just and sustainable world. SO, WHAT WILL YOU BE DOING THIS MANDELA DAY?
