Career Options in Advertising Field Explained by Dr. Dhiraj Ovhal

Explore the diverse career opportunities in the advertising field as discussed by Dr. Dhiraj Ovhal, HOD of Commerce. From copywriting to media planning, research to management, this lecture covers various roles and qualifications required for a successful career in advertising.

• Advertising
• Career Options
• Dr. Dhiraj Ovhal
• Commerce
• Marketing

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1. Welcome to all for the Advertising Online lecture By Dr. Dhiraj Ovhal HOD of Commerce

2. Q.5 Career Options of advertising Fields?

3. Q.5 Career Options of advertising Fields? A candidate with Graduation, Diploma, MBA, Computer certificate can start their career in advertising field as follow Advertising agency Advertising media Supplying / Supporting Firm 1. Copy writer 2. Artists 3. Visualizes 4. Production work 5. Account executives 6. Media planner 7. Research 8. Management & Finance 1. News reader 2. Anchor 3. V.J 4. R.J 5. News Analysists 6. News reporter 7. Media department 1. Production houses 2. Market research 3. Printing 4. Graphic & Animation 5. Modeling 6. Voice over Dubbing 7. Free lancing

4. 1. Advertising agency 1. Copy writer 2. Artists 3. Visualizes 4. Production work 5. Account executives 6. Media planner 7. Research 8. Management & Finance

5. 1. Copy writer:- Writing the copy of Ads A person with basic qualification and creative mind . A knowledge prefer English literature and psychology Communication skill and ability to think in different way Artists :- A large number of artist employed by ad agency Basic qualification, smart looking and Visualizes:- Knowledge about human Psychology and innovative thinking Creative mind

6. 4. Production work:- Technical work --- Diploma and basic qualification required Numbers of people are involved in the production work like Director, Art Director , Layout designer, Producer, Assistance, Cameraman, Sound recorder, Photographer, Spot boy.etc. 5.Account executives:- Basic qualification is Graduation degree from commerce field Computer knowledge 6.Media planner :- Knowledge about mathematics and statistics, Communication

7. 7. Research:- Knowledge about mathematics and statistics, Human psychology and computer are required .8.Management & Finance:- There are numbers of jobs under Management & Finance such as Clerk, Office superintend, Manager, Assistance Manager, Accountant, etc.

8. 2. Advertising media 1. News reader 2. Anchor 3. V.J 4. R.J 5. News Analysists 6. News reporter 7. Media department

9. 2. Advertising media 1. News reader:- Basic Qualification- Mass media degree, Journalism, SMART, Communication 2. Anchor:- Smart, Creative mind, Communication, --- Kapil Sharma, NILESH 3. V.J:- Video Jackie :- Smart, Creative mind, Communication, 4. R.J :- Radio Jackie :- Malishka ..

10. 2. Advertising media 4. News Analysists:- Basic Qualification- Mass media degree, Journalism, SMART, Communication 5. News reporter:- Basic Qualification- Mass media degree, Journalism, SMART, Communication 6. Media department:- Maths and Statstcis , Computer,

11. 3. Supplying and Supporting Firm 1. Production houses 2. Market research 3. Printing 4. Graphic & Animation 5. Modeling 6. Voice over Dubbing 7. Free lancing

12. 1. Production houses:- They have been doing Programme/Serial/film/ documentary /event No .of jobs such as Director, Art director, Artist, Techniques ions, Photographers, Typographers, Copywriter, For example:- Balaji Telefilm, SRK Production 2. Market research:- Statistic Computer knowledge - 3. Printing:- A number of printing houses/ Printing press in metro city provide jobs Typographers', Layout designers, etc.

13. 4. Graphic & Animation:- Graphic designer, 3D Animation . It means Use of Pictures, symbol, sign, special characters to convey message to the Audience. Ads:- Amul Butter, Zoo- Zoo Ads, Flim:- 2.0 Robort, Lion King, Jungle Book,

14. 4. Graphic & Animation:-

15. 5.Modeling:- Start career as Model in Ads Basic qualification, Personality, Attractive Face, Intelligent.etc. 6.Voice over Dubbing:- To lend the voice Creative person and For example:- Lion King, Cartoons Characters 7.Free lancing :- It is free / Independent person work accordingly his/her convenience. They do not like to work under any person(Boss) For example:- Engineer, Auto Rickshaw driver

16. Q.5 Career Options of advertising Fields? A candidate with Graduation, diploma, MBA, Computer certificate can start their career in advertising field as follow Advertising agency Advertising media Supplying / Supporting Firm 1. Copy writer 2. Artists 3. Visualizes 4. Production work 5. Account executives 6. Media planner 7. Research 8. Management & Finance 1. News reader 2. Anchor 3. V.J 4. R.J 5. News Analysists 6. News reporter 7. Media department 1. Production houses 2. Market research 3. Printing 4. Graphic & Animation 5. Modeling 6. Voice over Dubbing 7. Free lancing

17. Thank You

18. Attendance Link https://forms.gle/U4Da9ykpniL3tpCdA (Mention date at last point)