Campaign Committee Strategies for Running for Office
Explore the essential considerations and strategic steps involved in running for office, from building visibility and support to navigating the campaign year effectively. Understand the importance of personal factors, political context, and the election process to run a successful campaign.
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Presentation Transcript
Running for Office Hillary Kane Coordinated Campaign Committee August 4, 2016
Overview Why run for office? Important considerations The arc of a campaign year Next steps
Why run for office? To win! Bring visibility to an issue Build the Green Party Build name recognition for future run Other?
Important Considerations Personal Your availability Your stamina Your finances Skeletons in your closet Political Context winnability Capacity of local party
Arc of Campaign Year Now through Feb Exploration Build campaign committee File paperwork Build infrastructure Research on issues/developing of policy positions One-on-ones with key influencers/constituencies FUNDRAISING Get to know the office/body Learn nomination procedures/rules
Arc of Campaign Year Spring Professional head shot Formal launch or announcement Website launched Social media launched Develop press contacts first press release Ballot access Breaking into primary debates Lots & lots of meet and greets, community meetings FUNDRAISING Secure nomination
Arc of Campaign Year Summer Ongoing outreach Door knocking, phone banking, social media Press releases statements on incumbent, current events, etc Ballot access House parties, block parties, honk & waves, Gay Pride parade, neighborhood festivals Volunteer recruitment Voter targeting analysis FUNDRAISING
Arc of Campaign Year September Ongoing outreach driven by voter targeting Door knocking, phone banking, social media Press releases House parties, honk & waves, farmer s markets, Labor Day parade Volunteer recruitment FUNDRAISING Promotional material Campaign office?
Arc of Campaign Year October Ongoing outreach driven by voter targeting Door knocking, phone banking, social media Press releases Debates GOTV planning Radio ads FUNDRAISING Promotional material
Arc of Campaign Year November GOTV implementation High visibility events for earned media Radio ads FUNDRAISING Promotional material Election night celebration Decompress, Debrief, and Thank Everyone
Recap by Areas of Work Volunteer Recruitment Outreach Media Website/Social Media Literature/Signs Fundraising Finances/Bookkeeping/Reporting Ballot Access Policy Positions/Issues Events GOTV
Next Steps Think about your personal goals for running Talk to your local Green Party what are their goals Talk to your family Talk with your work/colleagues Talk with your political allies (and maybe your foes too) Talk to the CCC!
