Benefits of Print Advertising for Business Growth
Discover the advantages of using print media advertising, including credibility, reaching target audiences effectively through various types of print ads, and establishing brand presence. Learn how printed materials can enhance customer engagement and attract readership while managing advertising budget efficiently.
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Presentation Transcript
Dr.N.Nagarajan Asst-Prof in Economics TDMNS College
Meaning: physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner and advertising in social media, to reach the same target audiences Print media advertising is a form of advertising that uses ads, mobile advertising,
Use of Print Advertising The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. PRINT IS TANGIBLE PRINT IS CREDIBLE PRINT ESTABLISHES YOUR BRAND PRINT HELPS YOU REACH YOUR TARGET MARKET PRINT IS MORE ENGAGING LESS PRINT, IS MORE FOR YOU
Types Of Print Advertising Direct Mail Marketing: Ads/Newsletters. Direct mail marketing remains the most popular and successful type of print media marketing still today. ... Business Cards. ... Brochures. ... Billboards. ... Banners/Signs. ... Newspapers. ... Magazines. ... Local Sponsorships
Importance credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service. Printed materials can also create engagement between the customer and the brand Another reason why print media is important is because it creates
Advantages by them for a particular period of time in a month. The monthly magazines are the best way to bring attention to any advertisements. Print media is an easy medium to spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread news about any local event of the place. Some forms of the print media have a huge and trusted followers. This is definitely a great boost to attract readership. Print media allows you to choose your own space for advertisement, thus, you can manage your budget and expenses while planning for the advertisement Flashy magazines are always popular among consumers and are often read
Disadvantage One key feature that print media is unable to provide is the level of creativity and ease with which one can interact with information. Creative media on the internet makes it easier for people from diverse societies and linguistic backgrounds to understand the same information. An example of this would be the translate function that Google and some other tech companies provide on foreign pages.
Conclusion Advertising does not lower the cost but increases the cost of advertised products,print media is set on what the market will bear- Advertising and Program quality- Size and compositon of the audience can shape what content gets produced andhow it gets produced- Media make content decisions based on: pleasing advertisers, maximizingaudiences, optimizing audiences- Media shift primary focus from content production t- cultivation and sale ofaudience: audience is the product- Information Content in Advertising- Advertising is neither necessary nor sufficient- High: Classified and yellow pages, instrumental consumers/ rational decisions- Medium: retail advertising, reletivly high information content- Low: national brand advertising, lacks information content, passive consumers getincidental exposure- Resnick and Stern- Employed generous definition of useful information, ads need only one piece ofinf- t- qualify, truthfulness of inf- not questions some inf- categories not thatusefu
