Benefiting from Artificial Intelligence

In a world where Artificial Intelligence is both celebrated for its potential and feared for its drawbacks, Element AI faces the challenge of addressing society's negative perception. The company aims to promote the benefits of AI while acknowledging and mitigating its risks, targeting the right audience and forming partnerships for positive change. Explore the evolution of AI, from initial skepticism to increasing reliability, and the importance of addressing issues like long sales cycles and lack of return on investment in fostering wider acceptance and understanding.

• Artificial Intelligence
• Perception
• Challenges
• Evolution
• Partnerships

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Uploaded on Feb 19, 2025 | 0 Views

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1. Element AI Element AI Benefiting from Artificial Intelligence PBS Consulting Team Bernardo Pequito Gustavo Moutinho Laura Fernandes Marta Andre Porto Business School Porto Business School

2. Executive Summary Challenge Challenge Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials Contingency Plan Contingency Plan

3. Challenge What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Long Sales Cycle Cycle Sales

4. These are the questions were looking to answer today 1. 1. How do we as a company and an industry promote the opportunities created by AI yet How do we as a company and an industry promote the opportunities created by AI yet address the perceived downsides? address the perceived downsides? 2. What are the risks associated with that and what are the risks if we don t address it? 2. What are the risks associated with that and what are the risks if we don t address it? 3. Who do you think is our target audience? 3. Who do you think is our target audience? 4. Who are out natural or unnatural partners in creating this change? 4. Who are out natural or unnatural partners in creating this change?

5. Evolution of AI Today Today 80 s 80 s 90 90 5 Analysis Analysis Contingency Plan Contingency Plan Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

6. Evolution of AI Today Today 80 s 80 s 90 90 Lack of Return on Investment Lack of Return on Investment Fragile results Fragile results Not reliable Not reliable Amazed Amazed 6 Analysis Analysis Contingency Plan Contingency Plan Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

7. Evolution of AI Today Today 80 s 80 s 90 90 Increasingly robust Increasingly robust Lack of Return on Investment Lack of Return on Investment Deep learning gaining Deep learning gaining power power Fragile results Fragile results Not reliable Not reliable Increasingly reliable Increasingly reliable Amazed Amazed 7 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

8. Evolution of AI Today Today 80 s 80 s 90 90 Increasingly robust Increasingly robust Lack of Return on Investment Lack of Return on Investment Deep learning gaining Deep learning gaining power power Fragile results Fragile results Not reliable Not reliable Increasingly reliable Increasingly reliable Amazed Amazed Doom s Day Doom s Day 8 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

9. Evolution of AI Today Today 80 s 80 s 90 90 Exponential potential for growth Exponential potential for growth Population concerns about Population concerns about malefactions and possible malefactions and possible downturns downturns Inevitable automation of repetitive Inevitable automation of repetitive tasks tasks Decreasing need for low skilled Decreasing need for low skilled jobs (Manufacturing, agriculture) jobs (Manufacturing, agriculture) Accurate data analysis Accurate data analysis High accuracy tasks (robotized High accuracy tasks (robotized surgery) surgery) Increasingly robust Increasingly robust Lack of Return on Investment Lack of Return on Investment Deep learning gaining Deep learning gaining power power Fragile results Fragile results Not reliable Not reliable Increasingly reliable Increasingly reliable Amazed Amazed Doom s Day Doom s Day 9 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

10. Evolution of AI Today Today 80 s 80 s 90 90 Exponential potential for growth Exponential potential for growth Population concerns about Population concerns about malefactions and possible malefactions and possible downturns downturns Inevitable automation of repetitive Inevitable automation of repetitive tasks tasks Decreasing need for low skilled Decreasing need for low skilled jobs (Manufacturing, agriculture) jobs (Manufacturing, agriculture) Accurate data analysis Accurate data analysis High accuracy tasks (robotized High accuracy tasks (robotized surgery) surgery) Increasingly robust Increasingly robust Lack of Return on Investment Lack of Return on Investment Deep learning gaining Deep learning gaining power power Fragile results Fragile results Not reliable Not reliable Increasingly reliable Increasingly reliable Amazed Amazed Doom s Day Doom s Day Robots + Humans? Robots + Humans? 10 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

11. AI and Human Interaction What can be done ? What can be done ? Vs Vs What should be done ? What should be done ? 11 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

12. What is Element AI ? ? Customized solutions Customized solutions designed in designed in- -house Data Data- -science based science based High Performance High Performance Reliable Solutions Reliable Solutions house Embedded to firms for end Embedded to firms for end consumer s benefit consumer s benefit Improving B2B operations Improving B2B operations 12 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

13. What is Element AI ? ? Customized solutions Customized solutions designed in designed in- -house Data Data- -science based science based High Performance High Performance Reliable Solutions Reliable Solutions house Embedded to firms for end Embedded to firms for end consumer s benefit consumer s benefit Improving B2B operations Improving B2B operations We help enterprises operationalize AI so that people and machines collaborate better We help enterprises operationalize AI so that people and machines collaborate better 13 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

14. What is Element AI ? ? Customized solutions Customized solutions designed in designed in- -house Data Data- -science based science based High Performance High Performance Reliable Solutions Reliable Solutions house Embedded to firms for end Embedded to firms for end consumer s benefit consumer s benefit Improving B2B operations Improving B2B operations We help enterprises operationalize AI so that people and machines collaborate better We help enterprises operationalize AI so that people and machines collaborate better Element AI focuses on differentiated unique solutions, to address businesses needs while Element AI focuses on differentiated unique solutions, to address businesses needs while addressing End Clients needs addressing End Clients needs 14 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

15. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support 15 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

16. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support 16 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

17. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support 17 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

18. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support Element AI is facing difficulties in productizing its Element AI is facing difficulties in productizing its value added products in a profitable way value added products in a profitable way 18 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

19. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support Element AI is facing difficulties in productizing its Element AI is facing difficulties in productizing its value added products in a profitable way value added products in a profitable way Long Sales Cycle jeopardizing profit Long Sales Cycle jeopardizing profit 19 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

20. Element AI has a full stack value chain Research & Research & Development Development Platforms Platforms Products Products Support Support Element AI is facing difficulties in productizing its Element AI is facing difficulties in productizing its value added products in a profitable way value added products in a profitable way Long Sales Cycle jeopardizing profit Long Sales Cycle jeopardizing profit Element AI must act quickly in tackling the challenges od the market and improve the market s perception Element AI must act quickly in tackling the challenges od the market and improve the market s perception of their vision of their vision 20 Analysis Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

21. Alternatives & Recommendation

22. Challenge What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Long Sales Cycle Cycle Sales How to address these two issues? Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

23. People`s bad Image of AI 2 Alternatives Company Partnerships and Synergies More Impact Sharing costs Expand Market Faster Implementation No sharing information Get all the credits 23 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

24. People`s bad Image of AI 2 Alternatives Company Partnerships and Synergies More Impact Sharing costs Expand Market Faster Implementation No sharing information Get all the credits Do your own initiatives but reinforce partnerships 24 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

25. Challenge What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Long Sales Cycle Cycle Sales How to address these two issues? Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

26. Long Sales Cycle 2 Alternatives Improve B2B Sales cycle Go to B2C Already experts on this channel Robust technology Easier to approach High Marketing costs Need to develop new products More complex 26 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

27. Long Sales Cycle 2 Alternatives Improve B2B Sales cycle Go to B2C Already experts on this channel Robust technology Easier to approach High Marketing costs Need to develop new products More complex Keep focus on B2B since it is your core technology competence 27 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

28. Two strategies to tackle the two challenges What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Sales Long Sales Cycle Cycle Top Bottom Up Approach Productize Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

29. Implementation

30. Two strategies to tackle the two challenges What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Sales Long Sales Cycle Cycle Bottom Up Approach Productize Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

31. Bottom UP Approach to Tackle Peoples bad Image INDUSTRY COMPANY Bring all players together to promote AI benefits and advantages Create science and technology foundation to support people that can be more affected by the job evolution created by AI Documentary about the AI benefits national geographic and Netflix 2021 AI year to bring worldwide initiatives to build awareness Partnerships with references universities Finance projects out of normal circles Summer school for kids during universities Enhance employees values and pride on AI Participate in trade shows 31 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

32. Who are out natural or unnatural partners in creating this change? Natural Natural Unnatural Unnatural Healthcare Healthcare Retail Retail Manufacturing Manufacturing Virtual and tailored Education Virtual and tailored Education Hospitality Hospitality Augmented Reality Augmented Reality 3D Printing 3D Printing Predictive Maintenance Predictive Maintenance Automated symptom analysis Automated symptom analysis Chatbot Chatbot App development App development Custom features Custom features Specialized development tools Specialized development tools 32 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

33. Two strategies to tackle the two challenges What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Sales Long Sales Cycle Cycle Bottom Up Approach Productize Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

34. Productize to tackle long sales cycle How? Create a team to look to your technological platform and create products ready to re-sell Standardized products Do that in the most trendy industries such us industry 5.0, healthcare, transports XaaS look for free based models instead of consultancy products 34 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

35. What are the risks associated with that and what are the risks if we don t address it? Bad image will compromise the future of Artificial Intelligence and kill the Bad image will compromise the future of Artificial Intelligence and kill the business of Element AI business of Element AI It is not an option not to address it. It is not an option not to address it. 35 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

36. What are the risks associated with that and what are the risks if we don t address it? Bad image will compromise the future of Artificial Intelligence and kill the business of Element AI It is not an option not to address it. Still, there is a risk Premature releases of not tested or proved technologies Still, there is a risk Premature releases of not tested or proved technologies Autonomous driving cars dilemma (MIT research) Autonomous driving cars dilemma (MIT research) Who should it kill ? Who should it kill ? Ethical problems not yet addressed Ethical problems not yet addressed 36 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

37. Financials

38. Financial Impacts People s bad image of AI People s bad image of AI Productize to tackle long sales cycle Productize to tackle long sales cycle Partnerships with references universities Finance projects out of normal circles Summer school for kids during universities Enhance employees values and pride on AI Participate in trade shows Create a team to look to your technological platform and create products ready to re-sell Total financing needs: 10M year Total financing needs: 5M year 38 Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

39. Two strategies to tackle the two challenges What should Element AI do to demystify the bad perception of society? What should Element AI do to demystify the bad perception of society? People s People s bad image bad image of AI of AI Long Sales Long Sales Cycle Cycle Bottom Up Approach Productize Analysis Alternatives & Recommendation Alternatives & Recommendation Implementation Implementation Financials Financials

40. These are the questions we answered today 1. 1. How do we as a company and an industry promote the opportunities created by AI yet How do we as a company and an industry promote the opportunities created by AI yet address the perceived downsides? address the perceived downsides? Top Bottom Up Approach 2. What are the risks associated with that and what are the risks if we don t address it? 2. What are the risks associated with that and what are the risks if we don t address it? Risk to pioneering 3. Who do you think is our target audience? 3. Who do you think is our target audience? Keep B2B but look for produtization 4. Who are out natural or unnatural partners in creating this change? 4. Who are out natural or unnatural partners in creating this change? Partner with trendy industries

41. These are the questions we answered today 1. 1. How do we as a company and an industry promote the opportunities created by AI yet How do we as a company and an industry promote the opportunities created by AI yet address the perceived downsides? address the perceived downsides? Top Bottom Up Approach 2. What are the risks associated with that and what are the risks if we don t address it? 2. What are the risks associated with that and what are the risks if we don t address it? Risk to pioneering 3. Who do you think is our target audience? 3. Who do you think is our target audience? Keep B2B but look for produtization 4. Who are out natural or unnatural partners in creating this change? 4. Who are out natural or unnatural partners in creating this change? Partner with trendy industries

42. These are the questions we answered today 1. 1. How do we as a company and an industry promote the opportunities created by AI yet How do we as a company and an industry promote the opportunities created by AI yet address the perceived downsides? address the perceived downsides? Top Bottom Up Approach 2. What are the risks associated with that and what are the risks if we don t address it? 2. What are the risks associated with that and what are the risks if we don t address it? Risk to pioneering 3. Who do you think is our target audience? 3. Who do you think is our target audience? Keep B2B but look for produtization 4. Who are out natural or unnatural partners in creating this change? 4. Who are out natural or unnatural partners in creating this change? Partner with trendy industries

43. These are the questions we answered today 1. 1. How do we as a company and an industry promote the opportunities created by AI yet How do we as a company and an industry promote the opportunities created by AI yet address the perceived downsides? address the perceived downsides? Top Bottom Up Approach 2. What are the risks associated with that and what are the risks if we don t address it? 2. What are the risks associated with that and what are the risks if we don t address it? Risk to pioneering 3. Who do you think is our target audience? 3. Who do you think is our target audience? Keep B2B but look for produtization 4. Who are out natural or unnatural partners in creating this change? 4. Who are out natural or unnatural partners in creating this change? Partner with trendy industries and also with education system

44. Questions & Answers