Advertising Mail Incentives
Advertising Mail Incentives
Advertising Growth Incentive
Use mail to grow your business and be rewarded for it
Earn postage credits up to 20% per item by posting more
advertising mail volumes than the previous year, over a 12 month
period
The requirements
Your incremental volume are items
posted above your ‘baseline volume’,
which Royal Mail calculates from your
last 12 months historic volume.
Incremental volume must be a
minimum of 150,000 letter items or
75,000 large letter items sent over a
12 month period
A family run business trading online used
the incentive to try out a new mailing with
the objective of increasing sales from their
230,000 online customers
to measure the
sales impact of increasing direct mail
frequency and varying advertising formats.
Apply here
Full terms and conditions apply.
Advertising First Time User Incentive
Discover the benefits of advertising mail for your business
Earn postage credits of 20% per item on your first 1m items over a 12
month period whilst testing advertising mail for the first time.
The requirements
You will have never used advertising
mail before, or have not used mail in
the past two years
You can send mailing campaigns during
a 12 month period, with a minimum of
10,000 items per campaign
A clothing based ecommerce company
selling branded, high value fashion through
their website tested direct mail for the first
time to acquire new customers. They have
now tested different approaches and are
forecasting growth of 86%.
Apply here
Full terms and conditions apply.
Advertising Volume Commitment Incentives
Continue to grow your business with Advertising Mail
You can earn postage credits of up to 20% per item by matching or exceeding
the same volume of advertising mail items as posted during your Growth
Incentive period
A women’s fashion e-tailer used mail to
acquire new prospects. They tested a
concertina leaflet to showcase more
products and used the growth incentive to
grow volumes by 3.1m items. The customer
is now using the volume commitment
incentive to grow again this year.
Apply here
Receive rewards over a 12-month period for
incremental advertising volume
Earn 7.5% postage credits when matching the volume sent
during the Growth Incentive and up to 20% if you grow
again
Full terms and conditions apply.
Advertising Mail Test and Innovation Incentive
Test a new mail campaign and be rewarded for it
Whether you decide to test new mailings or innovations to make your existing campaigns
work harder you can boost your bottom line and earn postage credits of up to 15%
The requirements
This can be a one-off test on a mailing
campaign or a series of tests over a
period of up to 6 months
We ask that you have a process to
measure the performance of the test
You will need to post a minimum of
10,000 items
A large company used the incentive to mail
80,000 customers a collaborative offer in
conjunction with a company from a
different sector who offers complimentary
products and services.
Apply here
Full terms and conditions apply.
Business Mail Incentives
Business Mail Test and Innovation Incentive
Increase your communication effectiveness by trying something new
Test a new mail communication and earn up to 30% per
item in postage credits
The requirements
Your test can be a one-off test of a mailing or
a series of tests over a 6 month period (plus
we will support some tests that are rolled out
for a further 6 months)
Have a process in place to measure the
performance of the test
Post a minimum of 10,000 mailmark items
A company tested changes to the
format of their bill to reduce
customer queries. They changed
bill imagery, tone of voice and
positioning of messaging.
Apply here
Full terms and conditions apply.
Publishing Mail New Title Launches
Launch a brand new title or target a new audience and get rewarded
Earn postage credits of up to 30% per item for up to 24 months when launching a new title
or expanding an existing title to a new audience
The requirements
Send a minimum of 10,000 large letter
format items per year for a new title
launch
There must be intent to roll out the title
beyond the lifetime of the incentive
A publisher testing the sending of an
existing publication to a new target
audience that had not requested it,
to achieve growth and improve the
reputation of the publication.
Apply here
Full terms and conditions apply.
Publishing Mail Volume Commitment Incentive
Post the same number of items or more and be rewarded
Send the same volume or more than the previous year and earn
up to 2% per item postage credits
The requirements
Send a minimum of 250k large letter format
publications per year
For items sent using Subscription Mail
services
A publication is classed as a newsletter,
journal or magazine that has at least one-sixth
editorial content and where the front cover
shows the title and date of issue, month,
season or issue number
Last year a publisher with four different
titles sent a total of 1.0 m publications in
total. In the next year with the help of the
incentive the publisher continued to send
1.0 m items and earned a 2% postage credit
for every eligible publishing item they sent.
Apply here
Full terms and conditions apply.
For more information please visit
royalmailwholesale.com
Full terms and conditions apply.
Discover how using mail for advertising can help your business thrive and earn postage credits up to 20% per item. Explore different incentives such as Growth Incentive, Volume Commitment, and Testing Campaigns. Learn from real examples of businesses leveraging these incentives to reach new customers and increase sales. Take advantage of the opportunities available to boost your bottom line and expand your reach.
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Presentation Transcript
Advertising Mail Incentives Classified: RMG Internal
Use mail to grow your business and be rewarded for it Earn postage credits up to 20% per item by posting more advertising mail volumes than the previous year, over a 12 month period The requirements Your incremental volume are items posted above your baseline volume , which Royal Mail calculates from your last 12 months historic volume. A family run business trading online used the incentive to try out a new mailing with the objective of increasing sales from their 230,000 online customers to measure the sales impact of increasing direct mail frequency and varying advertising formats. Incremental volume must be a minimum of 150,000 letter items or 75,000 large letter items sent over a 12 month period Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Discover the benefits of advertising mail for your business Earn postage credits of 20% per item on your first 1m items over a 12 month period whilst testing advertising mail for the first time. The requirements You will have never used advertising mail before, or have not used mail in the past two years A clothing based ecommerce company selling branded, high value fashion through their website tested direct mail for the first time to acquire new customers. They have now tested different approaches and are forecasting growth of 86%. You can send mailing campaigns during a 12 month period, with a minimum of 10,000 items per campaign Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Continue to grow your business with Advertising Mail You can earn postage credits of up to 20% per item by matching or exceeding the same volume of advertising mail items as posted during your Growth Incentive period Growth Incentive Receive rewards over a 12-month period for incremental advertising volume Volume Commitment A women s fashion e-tailer used mail to acquire new prospects. They tested a concertina leaflet to showcase more products and used the growth incentive to grow volumes by 3.1m items. The customer is now using the volume commitment incentive to grow again this year. Earn 7.5% postage credits when matching the volume sent during the Growth Incentive and up to 20% if you grow again Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Test a new mail campaign and be rewarded for it Whether you decide to test new mailings or innovations to make your existing campaigns work harder you can boost your bottom line and earn postage credits of up to 15% The requirements This can be a one-off test on a mailing campaign or a series of tests over a period of up to 6 months A large company used the incentive to mail 80,000 customers a collaborative offer in conjunction with a company from a different sector who offers complimentary products and services. We ask that you have a process to measure the performance of the test You will need to post a minimum of 10,000 items Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Business Mail Incentives Classified: RMG Internal
Increase your communication effectiveness by trying something new Test a new mail communication and earn up to 30% per item in postage credits The requirements Your test can be a one-off test of a mailing or a series of tests over a 6 month period (plus we will support some tests that are rolled out for a further 6 months) A company tested changes to the format of their bill to reduce customer queries. They changed bill imagery, tone of voice and positioning of messaging. Have a process in place to measure the performance of the test Post a minimum of 10,000 mailmark items Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Launch a brand new title or target a new audience and get rewarded Earn postage credits of up to 30% per item for up to 24 months when launching a new title or expanding an existing title to a new audience The requirements Send a minimum of 10,000 large letter format items per year for a new title launch A publisher testing the sending of an existing publication to a new target audience that had not requested it, to achieve growth and improve the reputation of the publication. There must be intent to roll out the title beyond the lifetime of the incentive Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
Post the same number of items or more and be rewarded Send the same volume or more than the previous year and earn up to 2% per item postage credits The requirements Send a minimum of 250k large letter format publications per year Last year a publisher with four different titles sent a total of 1.0 m publications in total. In the next year with the help of the incentive the publisher continued to send 1.0 m items and earned a 2% postage credit for every eligible publishing item they sent. For items sent using Subscription Mail services A publication is classed as a newsletter, journal or magazine that has at least one-sixth editorial content and where the front cover shows the title and date of issue, month, season or issue number Apply here Apply here Full terms and conditions apply. Classified: RMG Internal
For more information please visit royalmailwholesale.com Full terms and conditions apply. Classified: RMG Internal
