ACCOUNT-BASED MARKETING (ABM). PLAYBOOK TEMPLATE for PowerPoint
Marketing teams can utilize this dynamic PowerPoint template to develop a focused plan targeting key accounts and high-value clients. The template covers ABM strategy development, account selection, campaign execution, and results measurement. Enhance sales effectiveness and customer engagement by leveraging this comprehensive playbook. Disclaimer: Information provided for reference only.
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ACCOUNT-BASED MARKETING (ABM) PLAYBOOK TEMPLATE for PowerPoint Marketing teams can use this account-based marketing (ABM) playbook template when they need a clear plan for focusing on key accounts or specific, high-value clients. This template, available in a dynamic PowerPoint format, allows teams to share and present important information to clients and key stakeholders. Use this template for team meetings, where everyone can see and discuss the plan together. The template covers everything from developing ABM strategy and selecting accounts to creating plans, so teams can make faster sales and keep customers engaged.
ABM PLAYBOOK MATRIX ACCOUNT-BASED MARKETING APPROACHES DEMAND GENERATION PIPELINE VELOCITY CUSTOMER MARKETING BOLT-ON ABM PROGRAMMATIC ABM ABM LITE 1:1 ABM X X X X Pre-Targeting X X X X Account Nurture X X Lead-to-Account Nurture X X X X Pipeline Acceleration X X X X Wake the Dead X X X X Upsell / Cross-Sell X X X X Increased Adoption X X X X Land & Expand X X X X Customer Advocacy X X X X X X Drive Event Attendance X X X X X X Product Launch X X X X Competitive Takeout TERMI NUS CAMPAI GNS
ABM PLAYBOOK FRAMEWORK ABM Strategy & Alignment Account Selection Insight Generation Account Planning Campaign Execution Results Measurement Account-Based Marketing Plan Purpose Ultimate Acquisition ABM Metrics ABM Sales and Marketing Alignment ABM Sales and Marketing Alignment ABM Project Plan TOOLS / ASSETS Account Segmentation Quarterly Account Review Lead Nurturing ABM Scorecard Annual Account Planning Ultimate Retention ABM Metrics Ultimate Expansion ABM Metrics Weekly / Biweekly Status Check
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