Empowering SMBs in India Through Click-to-WhatsApp Campaign
Market behavior in India has shifted towards digital platforms, especially WhatsApp, during the pandemic. Dell initiated a Click-to-WhatsApp campaign to enhance lead generation and provide product assistance to SMBs. The strategy focused on humanizing the customer journey by offering instant support
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Lead Generation Strategies for SMB Success
To succeed in lead generation and increase conversions, small and medium-sized businesses (SMBs) must focus on developing effective strategies aligned with key objectives. This study by Ascend2 and Insty-Prints provides insights from marketing influencers on important objectives, strategy success ra
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SMB Digital Marketing Trends 2018: Objectives, Success, and Challenges
Explore the key findings from the 2018 Digital Marketing Plans survey for small and medium-sized businesses (SMBs), including strategic objectives, success rates in achieving objectives, and critical challenges faced. Discover the most important objectives for SMB digital marketing, success levels,
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Data-Driven Marketing Strategies for SMBs: Achieving Important Objectives
Explore the importance of data-driven marketing strategies for small and medium-sized businesses (SMBs), including key objectives such as data analysis, customer acquisition, and sales revenue attribution. Discover how SMBs are successfully utilizing data-driven marketing to overcome critical challe
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