Pepperfry, a leading online furniture retailer in India, faces the challenge of maintaining its market leadership and increasing profits amidst growing competition. With a focus on leveraging new revenue channels, optimizing merchandise listings, and innovating to tackle both domestic and internatio

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Pepperfry, led by a team from The University of Arizona, is aiming to maintain its lead position in the competitive online furniture and home decor sector. The company's strategy involves leveraging consumer intel, curating diverse collections, and controlling market forces to turn growth into gains

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Pepperfry, the largest furniture e-retailer, faces challenges such as incoming competition, high costs, and scalability issues. Through a SWOT analysis and Porter's Five Forces assessment, potential solutions like M&A are explored to enhance profitability, dominate the market, and drive innovation i

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Asper Consulting Group presents a strategic analysis of Pepperfry's market position, challenges, objectives, competition, supply chain, and financial situation. Key issues like online competition perception and profitability are addressed, with a recommendation to enhance the brick-and-click model.

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