The ROI Study: Insights on Print Newsbrands' Impact on Total Campaign ROI
Analysis by Sally Dickerson from Benchmarketing reveals that print newsbrands significantly boost campaign ROI, making TV and online display more effective. The study recommends increasing spend on print newsbrands to previous levels for optimal returns, with further enhancements through digital new
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Optimal Print Newsbrands Spending for Automotive and Other Brands
Recommended spending levels on print newsbrands for automotive, finance, retail, and travel brands for optimal campaign ROI. Insights on how print newsbrands can boost overall campaign revenue and ROI, with specific spend recommendations for different industry sectors. The content emphasizes the imp
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