Analysis of Measuring Services and Value Added Shares in National Accounts
Measuring services in national accounts involves challenges due to the intangibility and heterogeneity of services. The estimation of output and prices is complex, especially in the fastest-growing sector of services. This analysis includes coverage of various industries and their NIC codes, as well
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Evolution of Services Marketing in the Modern Economy
The shift towards a service economy has transformed marketing practices, leading to the emergence of Services Marketing as a distinct discipline. This evolution highlights the unique characteristics of services, such as intangibility and simultaneous production-consumption. The 1980s mark a pivotal
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Understanding Marketing Mix Entities and Product Offerings
Explore the various components of marketing mix such as product variety, brand, quality, pricing, and distribution channels. Learn how products, services, and experiences are offered to the market and discuss real-world examples of their application in both local and international settings. Delve in
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