In our recent collaboration with a CPG brand, Jasper Colin embarked on a journey to decipher the complex consumer decision-making process during brand switching.\n

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A CPG brand faced the imperative to cultivate a brand image that resonated with Gen Z and millennial consumers, known for their emphasis on sustainability, social responsibility, and environmental consciousness.

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Application of the 2023 CPG Obesity Guidelines in primary care is crucial due to the increased prevalence of obesity among children, with 19% affected in the US. This guideline update is necessary as the last guidelines were published in 2007 and there is now more data available, including RCTs and

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Curious about how leading CPG firms are elevating their presence in food service? Check out this insightful report on how one major player boosted its market share from 17% to new heights.

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The CPG industry is undergoing a digital revolution. But are companies keeping pace?\nJasper Colin dives into this critical question with a new research on \"Digital Relativity in the CPG Industry.\n

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Our latest blog breaks down 5 urgent innovation priorities for CPG CEOs, all supported by hard-hitting statistics.

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MarketLine produces market sizing data for retail Consumer Packaged Goods (CPG) markets through a comprehensive research methodology that includes thorough industry review, primary and secondary research, extensive data analysis, and forecasting models driven by macro-economic and socio-demographic

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Instacart is strategically positioning itself in the online grocery market to achieve sustainable profitability while addressing key stakeholder concerns. By enhancing relationships with CPG organizations, improving benefits for InstaShopper employees, and empowering grocers with market data, Instac

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