Best Practices for SEO-Optimized PPT Headings
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Presentation Transcript
Search Engine Optimization
CONTENT Introduction to SEO Importance of SEO Key SEO Elements On-Page SEO Techniques Off-Page SEO Strategies Keyword Research Content Optimization Technical SEO
WHAT IS SEO SEO, or Search Engine Optimization, is the process of improving a website or web page to increase its visibility and ranking in Keyword Research Page SEO Technical SEO Content Quality Link Building User Experience Local SEO
IMPORTANCE OF SEO Increased Visibility and Traffic Cost-Effectiveness Credibility and Trust Better User Experience Competitive Advantage Targeted Traffic Long-Term Results Local Search Visibility
KEY SEO ELEMENT Description: Identifying relevant keywords and phrases that potential customers use in search queries. Importance: Helps in tailoring your content to match user search intent and improving visibility for those keywords
Keyword Research Define Goals Understand Your Audience Brainstorm Initial Keywords Use Keyword Research Tools Analyze Search Volume Consider Search Intent Identify Long-Tail Keywords
TECHNICAL SEO Crawlability Indexability: XML Sitemaps Site Speed Mobile-Friendliness URL Structure Canonicalization Site Architecture
