Competitive Analysis for Your Company: Uncovering Insights and Strategies
Dive into a comprehensive competitive analysis to understand the landscape of your industry. Explore key aspects such as competitor offerings, market positioning, SWOT analysis, and landscape influences to gain valuable insights for strategic decision-making.
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Presentation Transcript
YOUR LOGO YOUR COMPANY NAME COMPETITIVE ANALYSIS
OBJECTIVES [Describe why an analysis is important and what you hope to find through it.] 1. Point 2. Point 3. Point 4. Point COMPETITIVE ANALYSIS | OVERVIEW
ANALYSIS QUESTIONS What products do competitors offer? Are competitors making money? ??? LANDSCAPE ANALYSIS
YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 OVERVIEW PROFILE COMPETITIVE ADVANTAGE What value do you offer customers? TARGET MARKET MARKETING PROFILE MARKETING STRATEGIES LANDSCAPE ANALYSIS
YOUR COMPANY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 PRODUCTS & SERVICES PRODUCT PROFILE PRICING & COSTS DISTRIBUTION CHANNELS STRENGTHS SWOT ANALYSIS WEAKNESSES OPPORTUNITIES THREATS LANDSCAPE ANALYSIS
Describe Sources Used for Analysis Reports and trends Social media Consumer awareness ???? Include Screenshot LANDSCAPE ANALYSIS
LANDSCAPE INFLUENCES Use Porter s Five forces to describe landscape: Competitor rivalry Bargaining power of suppliers Threat of new entrants Threat of substitute products or services Bargaining power of buyers THREAT OF ENTRY BARGAINING POWER OF BUYERS COMPETITOR RIVALRY THREAT OF SUBSTITUTES BARGAINING POWER OF SUPPLIERS LANDSCAPE ANALYSIS
BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS THREAT OF ENTRY THREAT OF SUBSTITUTES COMPETITOR RIVALRY LANDSCAPE ANALYSIS
COMPETITOR SEGMENTATION Using the competitors identified in analysis, we will segment the competitive landscape in terms of [number] attributes: 1. Attribute one 2. Attribute two 3. Attribute three We chose these determinant attributes for several reasons: Attribute example [If not this example, then Reason 1] [Reason 2] COMPETITOR SEGMENTATION
2.00%2.40% 7.25% 21.50% COMPETITOR SEGMENTATION GRAPH SEGMENT 1 SEGMENT 2 SEGMENT 3 SEGMENT 4 SEGMENT 5 SEGMENT 6 SEGMENT 7 SEGMENT 8 SEGMENT 9 SEGMENT 10 SEGMENT 11 [Use Smartsheet Segmentation Graph Template to construct graph for presentation.] 14.00% 16.00% 9.00% 3.00% 7.00% 11.35% 6.50% COMPETITOR SEGMENTATION
POINTS OF DIFFERENCE POD POINTS OF PARITY POP POINTS OF IRRELEVANCE POI POINTS OF PARITY
RECOMMENDATION NAME ONE 1. Detail one 2. Detail two 3. Detail three RECOMMENDATION NAME TWO 1. Detail one 2. Detail two 3. Detail three RECOMMENDATION NAME THREE 1. Detail one 2. Detail two 3. Detail three RECOMMENDATIONS
