Digital Games Co-Working Space Expression of Interest Communications Plan
The Communications Plan outlines the process for establishing a new digital games co-working space following the closing of The Arcade in Victoria. The plan includes industry consultations, key stakeholder engagement, document preparation, EOI launch, and project commencement timeline. The Victorian Government is offering a financial incentive of up to $2.5 million for suitable proposals. Respondents are encouraged to develop innovative propositions to support small and medium-sized game studios. The EOI closing date is April 5, 2024.
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Co-working Space Digital Games Expression of Interest (EOI) Communications Plan 8 October 2024
OFFICIAL The purpose of this plan is to document the communications context, timeline and approach that will support the Digital games co-working space EOI Context With the closing of The Arcade, Victoria s digital games co-working space in January 2022, the industry has confirmed there is a need to establish a new co- working/co-location space. Following industry consultation and key stakeholder feedback it is determined that Creative Victoria will now run an open-market EOI process to solicit proposals to deliver a suitable venue that provides co-working facilities to assist in provision of key facilities for small to medium games studios and provides programs and activities that connect the space and the tenants with the broader games community. Page 2 OFFICIAL
TIMELINE 2023 2024 Sept Oct Nov Dec Jan Feb Mar Apr May June Industry consultation X X Timeline Key stakeholder consultation X X Document preparation X X X Ministerial brief X X EOI launch X Probity advisor appointment X X Closing of submissions Evaluation closes X Successful bidder announced by Minister X Funds Transferred to VicScreen X Project Commencement July/August 2024 Page 3
OFFICIAL The Victorian Government is calling for EOIs from suitable businesses, organisations or consortia to establish a dedicated games co-working/co- location space within the CBD and inner surrounds that will house emerging and more established businesses. The Victorian Government is offering an upfront financial incentive of up to $2.5 million to support the establishment of a new and dedicated co-working space. Victoria and especially Melbourne is the Australian hub and market leader for digital games production. Co working/co location spaces provide a range of benefits to the industry including: collaboration, mentoring, enhancing networking and knowledge and resource sharing. Some of Victoria s top games have been produced by studios working from a co-working space, including award winning Cult of the Lamb and Stray Gods. Developed in consultation with industry, this project aims to support the increasing number of small and medium sized studios by helping them build capacity and sustainable practices. In recognition that the market may adopt different approaches, respondents are encouraged to develop unique and innovative propositions and consider partnership opportunities. EOI responses will address the evaluation criteria, detailing the delivery model including social and sector benefits plus ongoing business sustainability. EOI closing date is April 5, 2024 at 5.00pm. Key Messages Page 4 OFFICIAL
Pre-launch communications CV Games team to prepare a dedicated EOI page for the Creative Victoria website with links to supporting documents, timelines, CV contacts, submission details. Note that the Games inbox email address will be repository for submissions. Drafts sent to Comms for review Communication Actions and Channels Games team draft initial FAQs and comms team review Comms team to prepare CV website news story and social media content (including assets) Comms team to prepare news story for MIGW website, linking back to CV website EOI page. Games team to prepare an email about the EOI to send to games database with information session details. Comms team review Comms team to prepare key messages, suggested copy and assets for games team to provide industry partners (VicScreen and IGEA), inviting them to promote on their own channels Games team confirm list of potential high-capability EOI candidates and prepare letters/emails from CV CEO or Exec Director encouraging potential respondents to submit an EOI Page 5
Launch day Comms and Digital team make all materials live on CV and MIGW websites and share on socials Games team send email to games database; provide key messages/socials doc to industry partners; send high-capability candidates email encouraging to apply Communication Actions and Channels During submission period Games team to prepare email to games database and for industry partners to promote information session, comms team to review. Games team to send information session email, comms and digital team to promote session via social media Games team to hold an information session. Digital team to upload video recording of session to the EOI page of the CV website and to share link via social media Update website FAQs as new questions arise (Games/Comms) Comms team to schedule reminder social media posts before EOI closes Following closing date Once EOI process closes, games team prepares holding text for CV website, comms and digital team to review and upload Page 6
Key industry organisations will be targeted with a view to inviting EOI submissions Potential high-value EOI applicants and advocates Potential Applicants Key Contacts Contact Details IGEA Ron Curry, CEO ron@igea.net ACMI Seb Chan, CEO seb.chan@acmi.net.au Massive Monster Julian Wilton, Director Julian@massivemonster.co VicScreen Caroline Pitcher, CEO caroline.pitcher@vicscreen.vic.gov .au EPIC Games Tony Reed, Head, Sth East Asia antony.reed@epicgames.com RMIT Deb Polson, Director of CODE debra.polson@rmit.edu.au Swinburne Michael Watchorn, Director Business, Design, Media and ICT mwatchorn@swin.edu.au SAE Games Institute Luke McMillan, GM luke.mcmillian@sae.edu.au AIE Frank Farfalla, CEO frankf@aie.edu.au Summerfall Studios Liam Esler, CEO liam@summerfallstudios.com Page 7
