Transforming Export Strategies in the New European Landscape
Amid a rapidly evolving global trade environment, exporters and Trade Promotion Organizations (TPOs) face higher expectations, budget constraints, and increased competition. To adapt, a shift towards digitalization, design-driven innovation, and co-creation is vital. The F4E initiative aims to empower progressive exporters at different tiers, foster mentorship, and drive sustainable growth in Trinidad and Tobago, emphasizing inclusivity and research-based strategies. Main pillars of the program include market analysis, tailored training, and continuous evaluation to navigate the changing export landscape.
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Presentation Transcript
* Context EPA Diversification Transformation
* 3 generations of trade and investment First Generation 1980-1990 Second Generation 1990- 3G Driver Industrial Decline Globalisation Transformation Model Institutions Agencies Catalysts Role Promotion Facilitation Selection Focus Industries Sectors and clusters Niches Offer Incentives Information Customized Solutions Clients Multinationals Trans-nationals Micro multinationals
* Time for change The changing environment for exporters: The changing environment for TPOs: Higher expectations by exporters Lower budgets More competition New business models Demand for specialised services Real-time delivery required Stay relevant or die ! Geography is dead Digital disruption Reach not size Design-driven innovation Co-creation Only the flexible survive Doing nothing is not an option!
* F4E : progressive & sustainable Experienced international exporters, internationally competitive, capable of moving to the next level. Willing to mentor tier two companies Tier One Companies experienced in exporting regionally but with potential to grow in wider international markets. Willing to mentor tier three companies Tier Two Young but proven companies with internationally appealing products / services yet to be tested internationally. Need accelerated capacity building Tier Three
* Trinidad and Tobago : Export Nation Inclusivity F4E Research empowerment Co-creation
* Main Pillars Market & Company Needs analysis Training Programme Selection Evaluation Goods and services Missions Market Scoping Recommendations
* Continuous reviews
New European landscape Triple Helix Clusters Enterprise Networks Incubators Accelerators Elevators Global Entrepreneurs Gazelles and Unicorns Rainmakers Co-creation
* Benefits of co-creation Companies Places 1+1 =3 Jobs Bench-learning Investment Network access Talent Market access Technology Risk management Knowledge Faster growth Growth Localisation Competitiveness Co-production Profile & Identity Co-design Cross-border clusters Co-distribution and marketing National integration Co-research and development International integration
* Target Markets
Goods and Services Missions Joint research Pre-mission engagement Intensive programming On-site meetings Search for co-creators Inspirational people Leading institutions Understand market dynamics Daily de-briefings Assess Opportunities Market Access options Lessons learned Recommendations
* general does not work any more Specific General
* Game Changer
