Understanding Goodwill Valuation in Business

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Goodwill in business represents the intangible value of a company beyond its tangible assets. This article covers the meaning of goodwill, factors affecting its valuation, methods of valuation such as simple average profit method, and considerations before calculating average profits. An illustrative example is included to demonstrate how goodwill can be calculated based on average profit over a period. Dr. Kawale Pushpalata provides valuable insights into this essential aspect of business valuation.


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  1. Valuation of Goodwill Dr. Kawale Pushpalata G. Assistant Professor Department of Commerce Rajarshi Shahu Mahavidyalaya (Autonomous), Latur. Prepared by: Dr. Kawale Pushpalata 1

  2. Meaning of Goodwill It is a good name or reputation earned by a firm. It is an intangible asset. It is the value of business over and above the value of its assets. It is the difference between the purchase price and the value of net assets. It has a positive impact on the future turnover and profits of the business. Prepared by: Dr. Kawale Pushpalata 2

  3. Factors Affecting Valuation of Goodwill 1. Good Public Relation 2. Regular Customers 3. Quality Product in Reasonable Price 4. Management Skills 5. Location of Business 6. Good Relation with Suppliers 7. Employees Prepared by: Dr. Kawale Pushpalata 3

  4. Methods of Valuation of Goodwill 1. Simple Average Profit Method 2. Super Profit Method 3. Weighted Average Method 4. Capitalization Method a. Capitalization of Average Profit Method b. Capitalization of Super Profit Method Prepared by: Dr. Kawale Pushpalata 4

  5. 1. Simple Average Profit Method Goodwill = Average Profit * Number of year of purchase Average Profit = Total Profit / Number of Years Number of years of purchase means the number of year for which the firms is likely to earn the same amount of profit. Prepared by: Dr. Kawale Pushpalata 5

  6. Things to consider before calculating the average profits :- 1. Any abnormal profit should be deducted from the net profits of that year. 2. Any abnormal loss should be added back to the net profits of that year. 3. Non-operating incomes e.g. income from investments should be deducted from the net profits of that year. Prepared by: Dr. Kawale Pushpalata 6

  7. Illustration No. 1 Following details are available about Alpha ltd. 1. Profits 2010 100000, 2011- 125000, 2012- 140000 2. Profits of 2010 have been reduced by 15000 because goods were destroyed by fire. 3. Non-recurring income of 10000 is included in the profit of 2011. 4. Profits of 2012 include 10000 income from investment. Calculate goodwill on the basis of four years purchase of the average profit of last three years. Prepared by: Dr. Kawale Pushpalata 7

  8. Solution :- 1. Profit of 2010 100000 add 15000 = 115000 2. Profit of 2011 125000 less 10000 = 115000 3. Profit of 2012 140000 less 10000 = 130000 Average Profit/ Future Maintainable Profit = Total Profit / No. of Years Purchase = 360000 / 3 = 120000 Goodwill = Future Maintainable Profit * No. of years purchase = 120000 * 3 = 40000 Prepared by: Dr. Kawale Pushpalata 8

  9. 2. Super Profits Method Goodwill is calculated on the basis of Super Profit i.e. the excess of actual profits over the average profits. Formula:- 1. Goodwill = Super Profit * No. of years purchase 2. Super Profit = Average Profits - Normal Profits 3. Normal Profits = Capital Employed * Normal Rate of Return / 100 Prepared by: Dr. Kawale Pushpalata 9

  10. Illustration No. 2 Average Profit is . 60000, Capital employed is 500000, NRR is 10%. Calculate goodwill on the basis of four year s purchase of the super profit of last four years. Solution: Normal Profit = Capital employed * NRR = 500000 * 10% = 50000 Super Profit = Average Profit Normal Profit = 60000 - 50000 = 10000 Goodwill = Super Profit * No. of years purchase = 10000 * 4 = 40000 Prepared by: Dr. Kawale Pushpalata 10

  11. 3. Weighted Average Profit method This method is the modified version of the simple average profit method. In this method, each year s adjusted profits are multiplied with the respective number of weights in order to calculate the total product. The total of products is then divided by the total of weights to calculate the weighted average profits. Thereafter, the weighted average profits are multiplied by the number of years of purchase. Formula : Weighted Average Profits = Total Products o Profits / Total of Weights Goodwill = Weighted Average Profits * No. of years of purchase Prepared by: Dr. Kawale Pushpalata 11

  12. 4. Capitalization of Profit Method a. Capitalization of Average Profit Method = Average Profit / NRR * 100 b. Capitalization of Super Profit Method = Super Profit / NRR * 100 Prepared by: Dr. Kawale Pushpalata 12

  13. Thank You Prepared by: Dr. Kawale Pushpalata 13

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