Effective Content Writing Strategies and Frameworks for Enhanced Engagement
Enhance your content writing skills with proven frameworks for engaging introductions, various post types, compelling conclusions, and storytelling techniques. Explore tools for word count, SEO optimization, and more to elevate your content creation game.
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Presentation Transcript
Content Writing Content Frameworks
Homework Tools for finding word count on a page fast SEO Pro SEO Quake H2/H3 tags - does anyone need a refresher on this?
Introduction Types Problem/Solution Storytelling Question Statistic or data Introductionless
Post Types How To What Is/Definition Profile Case Study List or listicle Pillar page or guide
Conclusion Types Summary Call to action Question
Problem/Solution Remind people of how painful it is Present your content as the solution Present problem
Storytelling Use storytelling to catch people s attention, help them understand why topic is important or create a connection between you and reader Story still needs to be relevant to what you are wanting people to read Tell a story - people are naturally drawn to stories
Question Presents the problem as a question to draw the reader in Ideally, it s a question you want the reader to identify with or say yes to Asks a question the reader might have or
Statistics or Data Shows how you, as the reader fit in - I have this problem too. Establishes your credibility Shows the reader why you are addressing the topic (relevance)
How To Post Could also provide a structured approach to thinking through something a little less concrete Provides clear, actionable steps for how to complete a task
What Is/Definition Post Best for defining a term or concept Can also provide additional detail that the reader may find useful
Profile Post Profiles someone knowledgeable or influential Provides lots of authority and has lots of sharing potential Involves an interview of a subject
Case Study See this a lot in SaaS in particular Believable High converting Relies on real-life examples Uses social proof to explain a concept
List or Listicle Great way to present lot of information in a way people and search engines can digest Can break down complex topics Some people argue it s overdone and oversimplifies some topics In product marketing, can convert well when people are looking to research certain products Popularized on the internet by Buzzfeed
Pillar Page or Guide Serves as an ultimate guide Designed to attract a reader and keep them on the page for a long time Tends to attract backlinks Often includes a table of contents or navigational elements May link out to more specific resource The authoritative landing page for a resource or large topic
Summary Especially good for longer posts where a reader might need a refresher of key takeaways Restate key points in fresh language in a way that s useful Most common
Call to Action Designed to produce an action - sign for a newsletter, schedule a demo, read more, etc. Works best when search intent of the person visiting closely aligns with the request. Can be text, button/image or both
Question Can reduce the content s authority Can be a way to engage readers, especially if commenting is an option
