Exploring Opportunities in Monk Fruit Production and Processing for Sustainable Business Growth
A project involving monk fruit aims to enhance production and processing methods to meet industry demands sustainably. Objectives include inventory compilation, bottleneck identification, and consortium formation for public-private collaboration. Activities include company visits, research partnership, and regulatory assessment, with a focus on product optimization for consumer acceptance. Key challenges involve purification processes, consumer preferences, and cost optimization. The project seeks to find the right product for novel food registration, balance product acceptance, and formulate monk fruit juice concentrate suitable for consumer preferences.
- Monk Fruit
- Sustainable Business Growth
- Public-Private Partnership
- Novel Food Registration
- Consumer Acceptance
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Monk Fruit - a natural high potency low calorie sweetener Seed Money 2016 Ernst Woltering Marloes Groenewegen Jan Broeze Addie van der Sluis Bedrijven: Prinsen, Arla, Ariza, Fruityline en Natudis
The seed money project objectives 1. To make an in-depth inventory of the current local monk fruit production- processing chain; to identify the main bottlenecks with respect to upscaling the business such that greater amounts of fruit or fruit-derived sweetener formulations can be produced in a sustainable (and organic) way and become cost efficient available for Dutch and Chinese industry to improve consumer products. 2. To build a consortium for a Public and Private Partnership proposal (PPS) for an integrated approach to this topic. Including partners throughout the whole chain (producer, technology and supply chain partner, ingredient supplier, food manufacturers and retailers both in China and NL). 3
Activities and current status Visit of Monk Fruit Company and their local reserach partner Guangxi Botanical Institute (GBI) to Wageningen (june 2016). Introduction MFC to industrial partners (Arla, Prinsen, Natudis). Visit SKAL Zwolle. Collection of research questions from companies Visit of Ernst Woltering en Jan Broeze to MFC and GBI in Guilin (China) for a Fruit Chain inventory and analysis of processing plant. Regulatory assessment Deliverables: fact sheet that addresses the research questions; recommendations to improve supply; recommendations to improve processing A clear view on how to proceed as a PPS. 4
Bottlenecks to be solved in PPS Finding the right product to apply for NF registration. Which intensity of purification processes? What level of bitterness and colour deviation is acceptable for consumers? What premium price are consumers willing to pay? Optimising yield of agricultural production and mogrosides to reduce product costs. Understand possible negative or positive health effects. Not in scope for PPS is: scaling up supply chain, novel food registration, and food formulation. 5
Finding the right product to apply for NF registration Finding balance between NFD and product acceptance for the monk fruit juice concentrate. It is crucial to define for what product NFD is applied. It should be that product that is ideally least processed, with a high product acceptance in multiple formulations and the highest chance to get the approval. Novel Food Registration Monk Fruit Juice Concentrate Best product acceptance by consumers Best and most possible product formulation 6
PPP Partners Dairy (Friesland Campina, Arla) Advantages for partners Soft drinks (Vrumona) Competitive edge with innovations and time to market Juices (Fruityline) Organic juices (Ariza) Confectionary (Cloetta) Table Top Sweeteners (Prinsen) Societal impact Cakes, Cookies and pastries (Peijnenburg) Replacing sugars with a low caloric natural sweetener > calorie cutting benefits > reducing overweight NOW is better than Tomorrow Cereals and grains (Bolletje) Energy bars ( (VSI) Diet shakes / food (Prinsen) Vitamins, supplements Ice cream Breads and baking mixes 7
Next steps Involving more partners in the PPP for application in 2017 to start in January 2018. Detailing projectplan 8
