Enhancing Sports Volunteering through Insights from the Voluntary Sector

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Sports volunteering can benefit from the wider voluntary sector by understanding the impact of rewards, incentives, and data analysis. Insights on utilizing awards, feedback, and volunteer engagement strategies can improve retention and overall effectiveness. By leveraging data from diverse volunteer sources, organizations can tailor their approaches to better meet the needs of volunteers and enhance their experiences.

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IV TeamKinetic Volunteer Conference in association with Manchester Metropolitan University What can Sports Volunteering learn from the wider voluntary sector?

How we can use data to understand the effectiveness of different rewards and incentives. Chris Martin Founder Chris@teamkinetic.co.uk TeamKinetic.co.uk

Where our data comes from Over 75,000 volunteers, 200 different organisations 17,000 unique opportunities

How TeamKinetic WORKS Network Application Application Application Application Admin 3rd Sector Org Admin National Sporting Body Admin University Admin Volunteer Centre Volunteers Provider - VIO Volunteers Provider - VIO Volunteers Provider - VIO Volunteers Provider - VIO

Analysis without numbers is only opinion Akin s Laws of Spacecraft Design

Data we are able to examine Awards and Nominal Badges Thumbs Up Feedback and Volunteer Thank You s Perks & Benefits - It s about appreciating what the volunteer is looking for from the experience Hour Trade vouchers - Linking Volunteering to real world rewards

Awards and Nominal Badges - Gamification the application of game-design elements and game principles in non-game contexts Most effective with Millennials and Generation Z We tend to see a significant uplift in traffic on days we send Awards emails. (17% non age specific sites 20%+ on our University customers) Volunteers target Award levels Competition is it a positive or negative? Nominal Badges and other key milestone comms drive site traffic and site traffic means more volunteer hours. Stratifying your volunteer cohort based on Award level improves retention of your more committed volunteers.

Thumbs Up Feedback and Volunteer Thank You s Your volunteer feedback matters for retention of your volunteer and for improving the performance of your opportunities Length of Feedback matters Content of the feedback matters Negative feedback in not always bad! Feedback does not appear to be influenced by age, gender or location in its importance.

Perks & Benefits It s about appreciating what the volunteer is looking for from the experience A-B testing has shown that Perks and Benefits make a significant difference to recruitment levels Low cost benefits vs high value rewards Appreciating your target market for your opportunity and creating benefits that are appropriate is very important to an effective perk or benefit.

Hour Trades Linking Volunteering to real world rewards Asking volunteers to log their hours is a double edged Using Hour Trades you can pump-prime other aspects of your business and give the volunteers what they want Different rewards for different users let the user choose what works best for them.