WIPO Conversation on Intellectual Property and Frontier Technologies

Exploring the intersection of intellectual property and the Metaverse, this WIPO conversation delves into the opportunities, challenges, and legal questions arising from the evolving digital landscape. Key topics include enforcing IP rights in the Metaverse, trends and issues, scope of protection, infringement concerns, and proposals for cooperation and ethical guidelines.

• WIPO
• Intellectual Property
• Metaverse
• Frontier Technologies
• Enforcement

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1. WIPO CONVERSATION ON INTELLECTUAL PROPERTY AND FRONTIER TECHNOLOGIES IP and Metaverse - Cooperation on the Global Stage Kyoung Kyoung- -Shin Park/Ewhan Law School Shin Park/Ewhan Law School

2. WIPO CONVERSATION ON INTELLECTUAL PROPERTY AND FRONTIER TECHNOLOGIES . BACKGROUND Metaverse - - - Has created ample opportunities for market players to develop, market and monetize their IP Has raised new legal questions and challenges unique due to the way the Metaverse operates Poses risks of new forms of infringement of IPRs how to enforce intellectual property rights in the Metaverse against infringers traditional approaches on enforcement of IPRs may be revisited or significantly challenged

3. WIPO CONVERSATION ON INTELLECTUAL PROPERTY AND FRONTIER TECHNOLOGIES . BACKGROUND Trends Trendsand andIP IPIssues Issuesin inthe theMetaverse Metaverse * *domestic domesticand andoverseas overseas Direction Directionof ofResponse Responseto toIP IPIssues Issuesin inMetaverse Metaverse * *registration registrationof ofvirtual virtualgoods goodsand andservices services * *liability liabilityof ofmetaverse metaverseplatform platformproviders providers Measures Measuresfor forCooperation Cooperationamong amongCountries Countries * *transnational transnationaland andcross cross- -border bordercooperation cooperation

4. WIPO CONVERSATION ON INTELLECTUAL PROPERTY AND FRONTIER TECHNOLOGIES . IP ISSUES IN METAVERSE Scope of Protection - Limitations of protection under the current IP law system - Need for amendment/enactment of laws tailored for Metaverse environment - Fairness of the terms of use agreements Infringement & Enforcement of IPRs - Ascertaining the real identity of an infringer/the exact location of infringement - Liability of Metaverse Platform Operators - Jurisdiction and applicable law

5. WIPO CONVERSATION ON INTELLECTUAL PROPERTY AND FRONTIER TECHNOLOGIES III. PROPOSAL BilateralorMultilateralAgreement Ethics Guidelinesformetaverseservices Analyzingtheappropriatenessofthetermsofuseofmetaverseplatformproviders UniformityofStandardFormContract ADRProcedurestailoredforMetavers-relatedIPIssues *fairness,neutralitybythirdperson(s),independence,secrecy,etc. * OECDGuidelinesforMultinationalEnterprises ARTS LAW CENTRE OF KOREA

6. THANK YOU artlaw@ewha.ac.kr ARTS LAW CENTRE OF KOREA