TELFER Inc. Strategic Analysis and Solutions

TELFER Inc. is currently navigating the challenges and opportunities in the vertical farming industry life cycle. The company is focused on upholding the future of vertical farming while ensuring financial sustainability. Key issues include the future of vertical farming, developing interest in the field, and addressing carbon emissions. The mandate of TELFER Inc. is to take a big leap towards solving the food problem by establishing thought leader status and optimizing internal processes for long-term revenue generation.

• TELFER Inc.
• Strategic Analysis
• Vertical Farming
• Sustainability
• Thought Leader

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1. TELFER Inc. Alisha Srivastava Shane Bartlett Arun Addy Bhatkal Subramanian 1

2. Current Situation

3. TELFER Inc. Current Situation Industry life cycle .. Innovation Phase Growth Production Industry Life cycle Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 3

4. TELFER Inc. Current Situation Industry life cycle We Are Here .. Innovation Phase Growth Production Industry Life cycle Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 4

5. Key issues

6. TELFER Inc. Key issues Future of Vertical Farming Developing interest in Vertical Farming All Pervasive Solve the food problem Carbon emissions Projected and Limited regulations Limited food offering Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 6

7. Challenge

8. TELFER Inc. Challenge Upholding the future of vertical farming while being financially sustainable Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 8

9. Mandate

10. TELFER Inc. Mandate Take a big leap towards solving the food problem Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 10

11. One line Solution

12. TELFER Inc. One line Solution Establish thought leader status while generating long term revenue and optimizing internal processes Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 12

13. Analysis

14. TELFER Inc. Analysis Strategic Industry Analysis Buyers/ Consumers Barriers to Entry Suppliers Brand loyalty Substitutes Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 14

15. TELFER Inc. Analysis Competitor Analysis 2 1 3 Traditional Fellow Other vertical land farming Aeroponic farmers farmers Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 15

16. TELFER Inc. Analysis - Financials Total funding in US $ millions 250 200 150 100 50 0 AeroFarms LLC Bowery Farming Inc Plenty Inc Gotham Greens Farms LLC BrightFarms Inc Lufa Farms Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 16

17. TELFER Inc. Analysis - Financials Revenue in US $ millions 120 100 80 60 40 20 0 AeroFarms LLC Bowery Farming Inc Plenty Inc Gotham Greens Farms LLC BrightFarms Inc Lufa Farms Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 17

18. TELFER Inc. Analysis - Financials Expansion to Asia Pacific is key Asia-Pacific North America Europe Rest of the world 0 50 100 150 200 250 300 350 400 US $ Millions Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 18

19. TELFER Inc. Analysis - Financials Projected demand for vertical farming Huge growth opportunity US $ billions 7 6 5 4 3 2 1 0 2013 2016 2020 2023 Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 19

20. TELFER Inc. Analysis - Financials Market value of vertical farming 800 US $ millions 700 600 500 400 300 200 100 0 2016 2017 2018 2019 2020 2021 Aquaponics Hydroponics Aeroponics Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 20

21. Options

22. TELFER Inc. Options Cut costs Move to the Rural/Suburban areas Progressive Expansion Capture the market globally Support the industry Work with the competitors to make vertical farming mainstream Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 22

23. Decision Criteria

24. TELFER Inc. Decision Criteria Options Market Penetration Cost of Proximity to Customers Product Customization Implementation Cut costs LOW MEDIUM LOW HIGH Progressive Expansion MEDIUM HIGH HIGH HIGH Support Industry HIGH LOW HIGH HIGH Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 24

25. TELFER Inc. Decision Criteria Options Market Penetration Cost of Proximity to Customers Product Customization Implementation Cut costs LOW MEDIUM LOW HIGH Progressive Expansion MEDIUM HIGH HIGH HIGH Support Industry HIGH LOW HIGH HIGH Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 25

26. Implementation

27. TELFER Inc. Implementation Short term ORGANIC CERTIFICATION Make Cloth available at Cost Product Customization Green IT Initiatives Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 27

28. TELFER Inc. Implementation Medium term Expand Leverage Patent Expand Product Line Lobbying for Green Energy Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 28

29. TELFER Inc. Implementation Long term Product hyper-personalization Franchise Consolidate market Go Public Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 29

30. Key Performance Indicators

31. TELFER Inc. Implementation - KPIs Short-term Mid term Long term Market Share Market Share 25% Market Share Industry Market penetration Aeroponic- 15% Aeroponics Number of Farms - 40% 1000 Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 31

32. Financials

33. TELFER Inc. Financials Cost of implementation Implementation cost in US $ millions Segment R&D Expansion Certification Selling to other companies Targeting customers 2019 2020 2021 2022 2023 5 8 2 5 8 2 5 8 2 5 9 2 5 9 2 2 2 2 2 2 2 2 2 2 2 19 19 19 20 20 Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 33

34. TELFER Inc. Financials Sources of Funding Funding in million $ (2020) Sources Series F for expansion outside US Private equity Amount 20 20 Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 34

35. TELFER Inc. Financials Projected revenues Projected revenues in US $ million 100 80 60 40 20 0 2019 2020 2021 2022 2023 Costs Revenue Assumption 1 - Aeroponics grows by 33% and 40% in the 4th and 5th year Assumption 2 - Our revenues grow incrementally and touch 10% in 4th year due to expansion and outreach Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 35

36. TELFER Inc. Financials Projected Profit Projected Profits in US $ millions 35 30 25 20 15 10 5 0 2019 2020 2021 2022 2023 -5 Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 36

37. Risks and Responses

38. TELFER Inc. Risks and Responses RISK LIKLIHOOD RESPONSE No Organic Cost LOW MITIGATE Companies don t need our tech MEDIUM ACCEPT Food prices drop LOW MITIGATE Cannot compete with hydro/aqua/ traditional farming practices HIGH MITIGATE Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 38

39. Conclusion

40. TELFER Inc. Conclusion Grow Aeroponics Industry AeroFarms takes leadership position AeroFrams is key player in food security and resolving the global food crisis Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 40

41. TELFER Inc. Appendix 2019 2020 2021 2022 2023 R&D Expansion 5 5 5 5 5 US China Saudi India 5 2 1 5 2 1 5 2 1 5 2 5 2 2 2 Certification Lobby Research 1 1 1 1 1 1 1 1 1 1 Selling the aeroponics tech to other companies B2B Advertising B2B Marketing Targeting customers Advertising 1 1 1 1 1 1 1 1 1 1 2 2 Financials 2 2 2 Background Analysis Options Decision Criteria Implementation Risks Conclusion 41

42. TELFER Inc. Appendix Aeroponics market value Costs Revenue Profits 2019 2020 2021 2022 2023 10 15 25 40 50 9.8 17 32 57 80 0 2 7 280 340 430 571.9 800.66 17 30 Aeroponics grows by 33% and 40% in the 4th and 5th year Our revenues grow incrementally and touch 10% in 4th year due to expansion and outreach Background Financials Analysis Options Decision Criteria Implementation Risks Conclusion 42