Exploring Diverse Revenue Streams for Falmouth Community TV
Falmouth Community TV (FCTV) is adapting to changes in funding due to cord-cutting by diversifying its revenue sources. Beyond cable funding, FCTV offers various fee-based workshops, training programs, and events to supplement its income. These initiatives, including advanced training courses and animation programs, provide members and non-members with diverse learning opportunities while generating additional revenue for the organization.
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Going Beyond Cable Funding Introduction FCTV, like many P.E.G. organizations, receives the bulk of its funding in the form of payments from the local cable provider as a result of the license between the town and the cable provider. The Town of Falmouth negotiated operating funds of 4.5% of GAR from Comcast. Of these funds, FCTV receives 4.3%, sends 0.2% to the town and may request 0.1% back upon proof of earned income of that amount or more for each quarter. With the rise of cord-cutting, FCTV has seen a reduction in this funding. Operating funds historic balance: 2017: $888,676.47 2018: $952,059.32 2019: $902,498.49 2020: $900,377.38 For years, FCTV has supplemented its revenue with multiple earned income streams and these sources of income are now more important than ever. FCTV * FCTV also receives capital payments of $50,100 annually.
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Advanced Training Free for Members, $35 for Non-Members DSLR Video Voiceover Techniques Apple Motion $15 for Members, $50 for Non-Members: Documenting Oral History Email Marketing Intro To iPad Intro To Computers Crowdfunding Digital Drawing with Tablets Social Media for Modern Promotion Videogame Streaming Google Apps (G-Suite) Smartphone Photography/Videography Podcasting and Videoblogging In addition to free production classes, FCTV also offers a variety of fee-based workshops as well as half-day and vacation programs for youth. FCTV
Going Beyond Cable Funding Advanced Training $20 for Members, $55 for Non-Members Half-Day Animation (Claymation) (For students on early release days at the local schools) $30 for Members, $65 for Non-Members 2D Animation (MoHo Studio Pro) 3D Animation (Blender) $85 for Members, $120 for Non-Members: Vacation Animation Camps (for students during school vacations) Total Advanced Training Revenue in 2019: $5,335 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Art Gallery FCTV maintains an award-winning art gallery and features a different exhibit each month. FCTV receives 30% of the sales generated by the gallery. Artists wishing to display their work must be dues-paying FCTV members. The Gallery at FCTV was chosen as Best In Falmouth by a local newspaper annual poll in 2019. Gallery Revenue: 2016: $8,720.00 2018: $3,071.95 2017: $4,670.30 2019: $4,977.07 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Development Throughout the year FCTV receives donations from a broad spectrum of supporters. Typically, FCTV does an Annual Appeal. In 2019 FCTV began a Capital Campaign to support the build of a new facility. Donations are solicited through mailings, targeted emails, social media, and one-to-one interaction. FCTV also participates in fundraisers through Facebook, particularly on #GivingTuesday. FCTV
Going Beyond Cable Funding Development In 2019, FCTV created a volunteer Development Committee to assist with fundraising. The committee is made up of several board members and members of the community who have experience with fundraising, writing, and friend-raising . This committee gives FCTV a fresh look at our fundraising literature and efforts, bringing in new ideas and strategies that we may not have had in the past. This resulted in new ways of reaching out and telling our story. FCTV
Going Beyond Cable Funding Development In late 2019, FCTV enlisted the expertise of a experienced fundraising consultant, Amanda Ravens, and with her guidance, along with key staff and board members, developed a year-long development strategy and crafted a Case For Support: Funds raised support our dedication to provide unparalleled access to local information and to enhance the ways we educate, connect and empower our community neighbors. In May of 2019, FCTV officially opened the Falmouth Community Media Center, a state-of-the-art facility which provides a higher profile and allows us to expand our services. This facility offers the opportunity for new revenue streams, including Naming Opportunities. This statement is included in all of our fundraising outreach material. FCTV
Going Beyond Cable Funding Development Naming Opportunities Lead Naming Opportunity Falmouth Community Media Center $1M Interior Naming Opportunities Studio A Studio B Gallery + Conference Room 1 Lobby + Reception Training Lab Animation Lab Conference Room 2 Control Room A Studio Kitchen Control Room B Edit/Recording Suite $250K $250K $100K $100K $100K $75K $75K $50K $50K $25K $25K Some rooms in the media center were left off the official naming list in order to give the CEO flexibility. This proved beneficial when a member offered a $10,000 donation to name a room in honor of her late husband. This gift resulted in the establishment of the Richard Batchelor Government Access Suite. Exterior Naming Opportunities Garage $100K FCTV
Going Beyond Cable Funding Development Additional Fundraising Sources: Capital Campaign Annual Appeal Board Giving Monthly Giving Legacy Bequests Amazon Smile Omaha Steaks For Good Capital Campaign Revenue in 2019: $29,558.42 FCTV * Does not include in-kind donations
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Dub Fees FCTV sells DVD copies of programs such as sporting events, interviews, and government meetings. DVD Duplication Fees: Blank DVDs: $3.00 each for members $5.00 each for non-members Duplication Equipment Cost: $10.00 per hour Labor Cost: $5.00 per hour With government meetings and events now available for online viewing, duplication fees represent a very small amount. Shipping: $4.00 FCTV is currently exploring the possibility of monetizing its streaming and on-demand. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Facility Rentals The recently completed Falmouth Community Media Center offers space for rent for meetings, special occasions and events. Available spaces include two conference rooms (one with kitchenette), a studio featuring a full kitchen and a second studio equipped with robotic cameras. Anticipated rentals: Birthday Parties Special Dinners Annual Meetings Fraternal Organizational Meetings (Rotary, BNI, Toastmasters, etc.) FCTV is currently in the process of updating its rental rates. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Fundraising Events FCTV holds fundraising events throughout the year, including: Annual Holiday Party and Silent Auction FCTV-Puritan Shop for a Cause Gift Gallery The First Annual 2020 FCTV-Rotary Live Auction (June 2020) First Annual Falmouth Is Cooking Tasting and Demonstration Fundraising Event (Summer 2020) Total Events Revenue in 2019: $5,020 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Grants FCTV regularly submits grant proposals. Recent 2019/2020 Grant Awards: Falmouth Road Race: $25,000 Falmouth Community Media Center Build Arts Foundation of Cape Cod: $500 Vacation Animation Youth Programs Falmouth Cultural Council: $800 The Falmouth Ukulele Project Woods Hole Foundation: $3,000 Two Mac Mini Edit Systems for Youth Projects Total Grants Revenue in 2019/2020: $29,300 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding In-Kind Donations Duffany Builders Studio Kitchen Installation $13,750 David Rogers Electric Specialty Electric $11,400 Crane Appliance Kitchen Appliances $9,952 Bayside Kitchen/Wayside Cabinet $6,700 Kitchenette Cabinets, Faucet, Installation Linda Davis: Landscaping $6,000 In-Kind donations offset a significant portion of FCTV expenses. Eastman s Hardware Kitchenware and Accessories $1,500 FCTV
Going Beyond Cable Funding In-Kind Donations Vidal Metalwork Railing $2,500 Meganet Communications Website and Domain Hosting $1,800 Annual Meeting Catering $1,900 Holiday Party Catering $700 Town Meeting Crew Catering $1,200 Miscellaneous Gift Cards $400 2019/2020 Total In-Kind Donation Value: $57,802 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Matching Funds Of the 4.5% operating funds from the cable operator, FCTV sends 0.2% to the Town of Falmouth and may request 0.1% back in matching funds upon proof of earned income of that amount or more for each quarter. Recent Matching Fund Payments: 2016: $20,249.70 2017: $21,922.60 2018: $21,144.66 2019: $21,001.41 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Membership Dues FCTV s Annual Membership Dues: Individuals: $30 Organizations: Includes one delegate $15 for each additional representative $75 Families: $75 Membership is open to anyone who lives, works, or goes to school in Falmouth. Others may join with the approval of the Board of Directors. Recent Membership Dues Revenue: 2016: $9,075 2018: $7,260 2017: $6,600 2019: $8,550 FCTV was without a membership & outreach coordinator throughout most of 2017 and 2018. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Merchandise FCTV sells a variety of branded merchandise. Baseball-style Caps: $18 Scarves: $20 Sweatshirt: $32 Shopping Bag: $5 Yeti-Style Tumbler: $25 Canvas Tote: $30 Briefcase: $30 Computer Mouse: $15 Total Merchandise Revenue in 2019: $121.00 T-Shirts/Polos varies Keychains $2 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Miscellaneous Miscellaneous revenue is derived from a variety of sources. Annual Meeting Tickets Sale of Used Equipment Raffle Tickets Total Miscellaneous Revenue in 2019: $3,030 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Professional Services FCTV provides production services to individuals, businesses and organizations as well as A/V equipment rental. 2019 Projects: The Cape Symphony $8,900 Produced and streamed 8 concerts The Cape Conservatory $5,670 Produced 3 musical programs Falmouth Historical Society $150 Projector Screen Rental Individual #1 $375 Produced Screen Test Video Individual #2 $135 Postproduction Services Conservation Commission $245 P.A. System Rental Total Professional Services Revenue in 2019: $15,475 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Program Underwriting FCTV solicits underwriting for programs, including: Falmouth Town Meeting Falmouth Road Race Falmouth Selectmen s Meetings Falmouth In Focus Primary funding comes from Town Meeting which occurs twice a year. Program Underwriting Revenue: 2016: $26,050 2017: $27,750 2018: $23,400 2019: $21,500 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding PSA Days Twice per year, FCTV opens its studios to area non-profit organizations and government entities to record a public service announcement promoting their mission and services. FCTV staff direct and provide crew for the productions. All PSA are run on FCTV channels. Participants are given a copy to use for marketing. PSA Day Fees: Member Organizations $25 Non-Member Orgs $125 Government Entities Free Prior to 2018, PSAs were free to all member organizations. Fee covers one completed PSA. Additional PSA are $25 each. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Recording Media FCTV sells its members and others recording media such as DVDs and SDHD cards to use with their programs and projects. FCTV Recording Media Costs: $5.00 for non-members Blank DVDs: $3.00 for members SDHD cards: $30 for members FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Additional Earned Income Streams Going Beyond Cable Funding Rental Income FCTV currently owns the five units in its business condominium building and rents the units it is not occupying. Up until 2018, FCTV occupied Units A & B, and leased Units D & E. Unit C was owned by a natural foods store. Rental Income from Units D & E in 2017: $54,000 FCTV
Additional Earned Income Streams Going Beyond Cable Funding Rental Income When the store occupying Unit C went out of business, FCTV purchased the unit and was then able to relocate to Units C, D, & E, forming the Falmouth Community Media Center. FCTV is now seeking a tenant to lease its former location, Units A & B. The rent for Units A & B is $14 per square foot plus utilities. Square footage of each unit: Anticipated Rental Revenue from Units A & B: $48,286 Unit A: 1,370 sq. ft. Unit B: 2,079 sq. ft. FCTV
Going Beyond Cable Funding Rental Income FCTV also receives income from renting one of the offices within the new Falmouth Community Media Center to a small business. The media center was designed with this space intended for rental income. FCTV receives $650 per month from the tenant of which $75.35 is used to reduce FCTV s condominium fee obligation. Office Rental Revenue: $6,895.80 The lease is for one year with an option to extend for two one-year terms. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding Studio Events FCTV s expansion into the Falmouth Community Media Center has led to more fundraising opportunities and awareness-raising initiatives due to the increased space the center provides. Poetic License, a series of open-mic nights for local poets, storytellers, comedians, and singers. This capacity-crowd event brings in many people who are new to FCTV and the minimum $5.00 donation raises funds. In year one, we have seen an average of $120 in donations per event. FCTV
Going Beyond Cable Funding Studio Events The Falmouth Music Workshop at Studio 310 is a new monthly education and concert series in which popular musicians perform and chat about their craft in FCTV s main television studio before a live audience. The performances and interviews are then played on FCTV s Public Channel. Tickets are sold online via EventBrite for $20.00. Anticipated revenue for 2020 is $4,400. FCTV
Going Beyond Cable Funding Studio Events Falmouth Is Cooking is a monthly culinary program in which chefs from local restaurants demonstrate how they prepare their favorite dishes before a live audience. The restaurants featured become organizational members of FCTV, donate catering to FCTV events, and will be participating in a fundraising event in the Summer of 2020 featuring tastings and demonstrations. FCTV
Additional Earned Income Streams Going Beyond Cable Funding Advanced Training Art Gallery Development Dub Fees Facility Rentals Fundraising Events Grants In-Kind Donations Matching Funds Membership Dues Merchandise Miscellaneous Professional Services Program Underwriting PSA Days Recording Media Rental Income Studio Events The Falmouth Community Media Center FCTV
Going Beyond Cable Funding The Falmouth Community Media Center With an eye toward long-term sustainability and through careful financial planning and multiple revenue streams, FCTV was able expand into the new Falmouth Community Media Center in 2019. With the additional space, FCTV has been able to increase class sizes and establish new partnerships and projects to maximize earned income. FCTV
