Promoting Sustainability Through Mobility Management - Belgian Experience

The Belgian experience in promoting sustainability through mobility management involves a bottom-up approach, integrating demand-side solutions tailored to target groups. The essence of mobility management lies in soft measures complementing hard measures to reduce car use and improve transportation efficiency. The national framework in Belgium includes incentives for sustainable transport options like cycling, public transport, and carpooling.

• Sustainability
• Mobility Management
• Belgian Experience
• Transportation Demand Management
• Sustainable Transport

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1. Promoting Sustainability through Mobility Management Concepts, Belgian Experience Bart Desmedt General manager Traject

2. Origin of mobility management The European version of Transportation Demand Management (TDM) Origin in the States in the 80ies Clean Air Act : companies have obligation to implement measures for decreasing car use company transportation plans transport management associations (TMA) supply solutions like car- and vanpooling, bus services, teleworking etc Imported in Europe in 1991: program transportation management in Holland based on the US concept, Adopted in Belgium in 1992 page 2

3. The essence of mobility management Integrating the demand side in transport planning bottom up approach inter-activity work with target groups tailor made solutions Soft measures to complete hard measures page 3

4. Before mobility management: the top-down approach Individual transport user Road authority, legislator, transporter Sender Receiver Site manager: company, school, shopping area, recreationsite Supply side Demand side page 4

5. Mobility management Road authority, legislator, transporter Individual transport user Inter-activity Site manager: company, school, shopping area, recreationsite Supply side Demand side page 5

6. Belgium Flanders 6 mill. Brussels 1 mill. Wallonia 4 mill. page 6

7. National framework for home-work traffic Obligation for companies > 100 employees to deliver mobility data every three years Since 1998: fiscal framework in favour of sustainable transport in home-work traffic Cycling reimbursement (commuting or business trip): tax free up to 0,22/km) Bike offered by the employer and investments in bicycle infrastructure: tax free for workers, 120% deductible for employer Public transport reimbursement: 100% tax free Fiscal bonuses for carpoolers and company bus users CO2-dependant taxation of company cars page 7

8. Regional home-work mobility policies Flanders Commuting plan : integrated multi-stages policy Provincial Mobidesks : full assistance to companies Flemish Foundation for Traffic Studies Flemish Region Commuting fund : up to 50% financing of transport solutions Including trainings for workers unions focus on access to work Brussels: compulsory commuter plan for companies over 100 employees assistance to companies, follow up of plans multiplication of continued mobility management initiatives page 8

9. Specific actions on access to work 20% of households don t own a car Specific problems with recently arrived people Training of people in search of work and employment workers Orientation in the city / how to use public transport / reach working destinations Specific transport facilities Bus to Zeebrugge port I-bus to Antwerp chemical industry Max Mobiel (Ghent): bicycles shuttle services to Ghent Port page 9

10. Case: Bike to work plan Colruyt supermarkets free bicycles for home-work travel, combined with km fee for cyclists in a broader sustainability commitment including also active carpool policy and reduction of freight emissions Bike use from 8 to 14% in modal split Access to work also for personnel without a car page 10

11. Case: Nike logistics Europe Rural environment with no public transport (average 2000 emp.) Subsidized by commuter fund Intensive promotion of carpooling through reserved parking spaces, fiscal advantage, awareness campaigns: almost 50% bike 5,96% mot.cycle 1,08% foot 0,15% car-alone 48,88% carpool 43,93% 2009 bike 6,17% mot.cycle 0,77% foot 0,06% carpool 43,54% car-alone 49,45% 2008 bike 5,78% mot.cycle 1,20% foot 0,30% carpool 27,02% car-alone 65,70% 2007 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% page 11

12. Extension of mobility management To other trip purposes Leisure trips (46% of all trips in Belgium) congestion spreads outside peek hrs destinations lose quality because of number of cars mobility management decreases impact on the environment and the quality of leisure time Road/infrastructure works An opportunity to promote alternatives Avoid unnecessary detours by cars page 12

13. Extension of mobility management To other trip purposes Integration in sustainable (urban) mobility plans consultation and information/ working with companies, schools etc cycle and public transport infrastructure parking management: from minimum to maximum requirements Flanders: Mobility contracts between regional authority and municipalities If the municipality makes a mobility plan according to certain standards of sustainability, it receives subsidizing by the region One of the topics for which subsidies are possible is working with target groups page 13

14. Thank you for your attention Questions? traject@traject.be page 14