Career Personality Profiles in Marketing: Insights and Pathways for Success
Explore the world of marketing career profiles through the lens of a dynamic professional, delving into abundant job opportunities, the significance of assessments, emerging niche positions like sports and social media marketing, and valuable resources for career advancement. Gain valuable insights into the journey of a visionary leader shaping the marketing landscape.
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Career Personality Profiles - Marketing Prepared for Erskine Public Charter School: Cyber Academy of South Carolina www.ErskineCharters.org Presented by Kyla L. Tennin, President & Global Ceo Lady Mirage Global, Inc.
Overview About me: My job role and responsibilities. What marketing jobs are more abundant? Sales? Brand management? How significant and reliable are the career profile assessments? My assessments from 2012, 2014, 2016, 2018 Why should students be focusing on careers now? What are newer marketing niche positions? Sports marketing and social media marketing? Resources Career assessments & discussion of your career assessments results and what the results mean. Conclusion CAREER PERSONALITY PROFILES - MARKETING 2
About Me: Dream BIG! Originally from a small town in Mississippi. Played store and marketing as a kid; had my own candy business. I come from family of a generation of farmers and fisherman who sold their products (e.g. corn, green beans, tomatoes, onions, etc., jams/jelly s, pies, and fish) to neighbors in the community and possibly local stores. My dad was a Marine, so I grew up in North Carolina for a little while before moving to Minnesota. While I was creating service learning trips in college and an exchange study at Clark Atlanta University I met friends from South Carolina (e.g. I know of Charleston, Columbia, Greenville, and Irmo). Continuing education at Harvard, Stanford, Yale, Columbia University New York, University of Cape Town South Africa, IE Business School Madrid Spain, and University of Virginia Darden School of Business to expand my skills, business, and gain more clients. Will have a doctorate degree between December 2019 and March 30, 2019; I pursued the degree to learn skills needed to expand my firms. Own a conglomerate corporation which has a (1) Public Relations subsidiary and (2) Advertising and Marketing subsidiary; I lead and am legally responsible for the entire company (president), hire applicants (ceo), and select which companies we work with, globally (ceo); I love my job because it aligns with my skills and career interests. CAREER PERSONALITY PROFILES - MARKETING 3
About Me: Dream BIG! I started my career in fashion, restaurant, hospitality, retail, and financial services. EXPRESS, Edina Minnesota The Good Earth Health Foods Restaurant (e.g. I made healthy sandwiches, salads, smoothies, fresh squeezed juices, and deserts for customers and worked the cash register), Staybridge Suites Hotels, JCPenney Women s Department Supervisor, Wells Fargo Bank, US Bank, SunTrust Banks, Inc., and then MEDICA Health Plans. Fun fact: There is a Wells Fargo Bank Automated Teller Machine (ATM) on the North Pole and the locals operate the machine. What I learned at each job became the catalyst for the industries my companies service with advertising and marketing, analytics, and so forth projects. Company Website - Capabilities Screenshot Company Website - Industries Screenshot iEnvy By Kiss - Website and In-Stores Product Packaging Campaign we do the same for Nairobi Professional Hair Care Products in SC (Sheen Magazine owns), DudleyQ in NC, and Red by Kiss in NYC; products, advertisements, and marketing initiatives created are displayed and sold in Wal-Mart, Beauty Supply s, etc.; Creative and Brand Marketing Work; Red by Kiss Hair Tools Video Demonstration CAREER PERSONALITY PROFILES - MARKETING 4
In Demand Marketing Jobs Key Question: What marketing jobs are more abundant? Sales? Brand management? Companies, like Unilever Unilever Brands & Products and Procter & Gamble (Products) are looking for sales and brand managers, but mostly marketing professionals in the following categories: Product Specialist manage product lifecycles, their future direction, and competitive position (annual salary of approx. $80K) Social Media Specialist or Social Media Manager (annual salary of approx. $50K) Marketing Analyst understand analytics; analyze data to make decisions (annual salary of approx. $50K) Graphic Design Specialist graphic designers are in every industry including utilized for packaging design, expositions art and visual collateral, and large signage, advertisements, or promotional materials in Wal-Mart stores, shopping isles, and check-out lanes; digital POS machines (annual salary of approx. $50K) Web Developer develop websites; understand CSS, HTML, and JavaScript, which are typical learned in college and marketing and computer science course programs Project Manager to manage projects like marketing projects, budgets, and their lifecycles Marketing Manager or Director creates a companies marketing plans, policies, and market research activities for the business services, products, or lines of business; college bachelor s degree required Very Important Link - Bureau of Labor Statistics (Marketing Jobs Outlook) CAREER PERSONALITY PROFILES - MARKETING 5
Career Profiles Reliability & Significance Key Question: How significant and reliable are the career profile assessments? My experience with career assessments and profiles is they are highly reliable! I combined my assessments over the years into one Excel spreadsheet to make comparisons , see my results inside of one document, and create new capabilities for my companies to make more money, with new clients I did not realize I could work with before. Skills and information from your assessments can go into your cover letter to a potential employer. Age and career level are irrelevant; whenever I encounter a company interested in working with me on a project, who wants to hire me to help them grow their company, or is a university looking for a business instructor, they ask for my skills, cover letter, professional papers and presentations from my portfolio, and an email inquiry. Other Things to Consider Take projects and papers written in school and internships seriously to have a portfolio of information to share with recruiters, in conjunction with knowing your career profile information. Upload works from your portfolio into Dropbox, Google drive, or some other Cloud Platform to send a link to employers instead of a large file; or you can still attach files to an email inquiry with your cover letter attached. Most communication is completed via email and online platforms; design schools rarely hold open houses anymore where students show design or marketing portfolios in person. CAREER PERSONALITY PROFILES - MARKETING 6
Copy of My Assessments Career profile and assessments did not exist when I was in high school over 20 years ago, so I completed my first profile 8 years ago, and again every few years after to ensure I was on track, to follow my dreams. A variety of career personality profiles and assessments exist. Destiny School at a local nonprofit Results: I will not link the results here because the assessment was 125 questions with detailed descriptions. Yet, questions asked were about my behaviors, whether I am in introvert or extrovert, how I lead, if I like inspiring, giving to, and helping other people, if I like administration and organizing things, what I am passionate about, people or groups I feel the most desire to help, etc. University of Phoenix assessment completed at a career fair and workshop I held when I was board president in the Memphis region; I decided to take the assessment myself (https://www.phoenix.edu/career-services/explorer.html) Results: University of Phoenix Career Assessment Results Career and skills assessment from BoardSpan (www.BoardSpan.com) Results: BoardSpan Assessment Results Career assessments can help with a variety of things, like knowing which degree program, major, and minors to choose for college, which jobs to apply for to have a better chance of getting hired, or if you want to start a business someday, to know what skills you have to turn into services to offer to customers. Results: Combined Results Spreadsheet CAREER PERSONALITY PROFILES - MARKETING 7
Career Focus Key Question: Why should students focus on careers now? To begin thinking about action steps to BE what you said what you want to be when you grow up. Your likes and what you played as a child will also give hints to or explain your career interests. To start thinking about how you plan to take care of/support yourself financially in the future, a family if you planned to have one, and to contribute to society. To determine which degree program you will pursue in college. Begin researching what marketing jobs, internships, degree programs, and opportunities are in the state you plan to attend college; if an offline college does not have the career/degree program you are interested in or that aligns with your career profile and assessment, consider attending an online college that has your program. At work I see where marketing professionals are needed at: Multinational and global businesses (Can someone tell me the name of a multinational/global company?) Television networks / entertainment companies Warner Bros. Entertainment & Marketing (Game Design Professionals Wanted) Furniture, bedding, fragrance, and accessories companies and stores; see StyleCareers.com Food & Beverage companies / Consulting firms that perform analytics, advertising, marketing, and graphic design for clients Colleges & universities (website design and marketing plans) / Full-service advertising and marketing agencies (BBDO, Dentsu, TBWA, Hill Holiday) Hospitals, architectural firms, film companies, insurance companies like Liberty Mutual, banks, automotive companies, fast food restaurant chains, retail department stores, and in politics for politicians, political campaigns CAREER PERSONALITY PROFILES - MARKETING 8
Newer Marketing Niche Positions Key Question: What are newer marketing niche positions? Sports marketing and social media marketing? Marketing Lead for IBM University Relations Department Digital Marketing Positions does not just mean you think about social media, but some shoe (Shoes.com), grocery delivery (InstaCart.com), and financial (Ally.com Bank) (ChimeBank.com) businesses are only online now Influencer Marketing Associate Social Media Influencer Rakuten Affiliate Marketing Influencer and affiliate positions and programs I usually see in the industry are at companies like Blue Apron, Green Chef, Estee Lauder, Nike, Macy s, NatureBox, Bloomingdale s, and so on. Influencing marketing revolvers around working with influencers who are on Instagram, YouTube, and Facebook mostly that align with the brand, business lines, or companies products; negotiate terms and deliverables for them to promote your companies products or niche, develop pitches, secure new partnerships, manage campaigns, and build relationships. The object is to get businesses to buy businesses products or services or to sell products or services to consumers. CAREER PERSONALITY PROFILES - MARKETING 9
Resources & Whats Next? Internships and/or Job Shadowing for the Day Search companies websites directly; search some of the industries I mentioned on slide 8. Search for online and remote opportunities. Consider volunteer work in marketing to practice your skills, build a portfolio of work, and to extend your resume and cover letter of jobs you worked on or clients you worked with. To obtain work immediately, see if you can set up a graphic designer account on Fiverr Fiverr.com (Package, Website, Collateral Design Freelance Jobs) you will also be paid for your work. Research marketing jobs on career websites (Indeed.com, CareerBuilder.com, Monster.com, LinkedIn.com (a website for Professionals), Adecco Creative & Marketing Recruitment Company, and Glassdoor.com) where companies take applicants from applicants online See what the educational requirements are If you need additional skills, you can take FREE courses at top colleges & universities around the world on Coursera.com or complete a certification online at Udemy.com to add to your resume. See what job skills are required See if you need letters of recommendation or names and contact information of recommenders Search companies websites directly; search some of the industries I mentioned on slide 8. CAREER PERSONALITY PROFILES - MARKETING 10
Nepris World at Work Week: Exciting News! Internships and/or Job Shadowing for the Day Today at Nepris at 12pm EST, for 20-30 minutes, see the inside of a Marketing Agency; Red Door Interactive Agency. The agency is headquartered in California, but has offices in Boston, Colorado, Arizona, Utah, and Ohio too, and will show attendees: How campaigns and websites for big brands are created. How pop-up advertisements in YouTube videos are created. What job titles employees who work at their agency have and what they do, LIVE! Questions will be taken from students. The LIVE view of the agency will be recorded for those who cannot attend. .Your educator can sign up here: LIVE Marketing Agency View CAREER PERSONALITY PROFILES - MARKETING 11
Thank you for allowing me to spend time with you today. Let s take 1 career assessment, 2 if we have time & discuss the results: MnCareers Interest Assessment (my top results were enterprising and conventional, like in 2012) CareerOneStop.com (my top result was I am enterprising, like in 2012; this assessment gives detailed results) If you think of a question(s) after this session or did not get a chance to ask you question(s), Mr. Johnson can email me your question(s). Mr. Johnson has a Power-Point and PDF copy of this presentation just in case you need to refer back to it over the years; click on any blue link in the presentation to go directly to the website. Discussion & Conclusion What additional questions do you have for me? Cyber Academy of South Carolina 12
